IVE's first English SG "All Night" no wind...? "Is that so?"

IVE's first English SG "All Night" no wind...? "Is that so?"
IVE、初英語SG「All Night」無風…? 「そうなんですか？」

IVE's first English SG "All Night" is silent...? Did not enter the "Spotify" global chart... Overseas K-POP fans voice disappointment "Compared to Le Sserafim's "Perfect Night""



It is said that “…voices of disappointment from overseas K-POP fans”, but don’t “DIVE” think that at all? I think it's just the fans who have a different preference and are making a "high voice".


Where does IVE's popularity come from?
One is that the group was formed around Jang Won-young and Ahn Yoo-jin, who were active in the maknae line of IZONE, a group that received a lot of attention.


With the addition of four people with similar qualities, centered on two people who have the triple signature of singing ability, dance skills, and visuals,
It was an outstanding debut in terms of glamor.


Their debut song, which was subdued with controlled splendor, confused fans who had high expectations at first, but their unique visuals and dance skills quickly made them popular, and it became a hit.


The new girls that followed after that began to surpass IVE's sales one after another, but as time passed, IVE became able to follow those girls.


There are many possible reasons for this, but one thing I can say is that along with the success of their songs, IVE and its members have also expanded their appeal.
This means that IVE has expanded the appeal of not only people who want to listen to their own songs, but also people who want to see them.


Originally, I get the impression that IVE pursues music that expands their possibilities rather than maintaining a consistent musical style.
At first, she seemed like a weather vane, but she continues to explore the stage with her singing ability, visuals, and performance skills. The number of fans must have increased because of this.


On the other hand, each song was a battle, so I couldn't pursue music with a long-term perspective. This is what made them different from the girls who debuted from major companies.


With a small agency on their backs, the girls are going on an adventure with each song.
What kind of song will they play next and what kind of stage will they show?
Just like BTS, I always look forward to IVE's new songs with excitement.


”…Voices of disappointment from overseas K-POP fans?


　I don't care about that kind of voice at all.




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