Tzuyu (TWICE)'s solo activities and autumn look
ツウィ（TWICE）のソロ活動と秋ルック
★ Photos of TWICE's Tzuyu with American fashion brand Tory Burch have been released by W Korea.
In the photos, Tzuyu is wearing a knit top, denim pants, dress, and cardigan from Tory Burch. She is showing off a luxurious and colorful autumn look.
All TWICE members have renewed their contracts, but it seems that they are becoming more active in solo activities.
As a girl group, TWICE was limited to activities in Asia, mainly Japan, for a while after their debut, if we compare it to baseball.
The profits they recorded from their activities were large, and their earnings were dense.
However, despite being the most popular K-POP girl group, their global popularity was delayed.
They ended up falling behind their rivals of the same generation, BLACKPINK.
They focused on digging up nearby deposits and took the lead in the first half.
However, BLACKPINK, who aimed not only in Japan but in all directions, and aimed for far-reaching destinations, started running like a tire with a wide rotational range and gained momentum.
It is certain that TWICE was left behind.
However, the arrival of the COVID-19 pandemic, which has terrified the world, seems to have created an opportunity for TWICE to be active globally.
Originally, K-POP was also active in SNS (online) activities.
TWICE's local prioritization of activities was rational and brought great profits.
However, the arrival of the COVID-19 pandemic, which has terrified the world, brought a halt to their touring activities.
K-POP and all music from around the world are now prohibited from holding gatherings, not only in foreign countries but also in their own countries.
All that was left was activities through SNS (internet).
K-POP has always put a lot of effort into using social media.
K-POP, which cannot be considered a leading country in music, mainly uses social media for promotional activities.
The way they did it was innovative.
It is common to promote a song by broadcasting a preview, but K-POP was different.
They broadcast the title (main) song, which they were confident in, with a dance video, so the effect was outstanding.
K-POP rained down all over the world, giving birth to K-POP dance enthusiasts, and eventually large flash mobs appeared.
When the COVID-19 pandemic hit, music fans who could no longer go out and dance were forced to enjoy music at home.
I think many people discovered K-POP and became fans in this way.
It may be natural that the desire to go out and move increases, and then the desire to dance is added to that.
This may be one of the reasons why K-POP has become so popular since the COVID-19 pandemic.
The rise of BTS and BLACKPINK to global stars is also a result of this trend.
TWICE, who was very popular in Asia, was behind in their European and American tours, but they have followed them in terms of popularity through social media.
What was fortunate for TWICE was that they had toured the US in July before the COVID-19 pandemic hit.
This tour was poorly received in the US, but the COVID-19 pandemic brought such a boom to K-POP that even these tours were nostalgic.
I think it can be said that it was because of that tour that they were able to have a successful world tour and hold stadium concerts.
Tzuyu and other members are active as ambassadors for various fashion brands, which is probably a result of TWICE becoming a global brand, but Tzuyu has seemed a bit low-key for a while now.
Lately, I've been getting a lot of attention from 4th generation girl idols like Karina and Wonyoung, but I hope they can regain their former glory soon.
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