Family Girls Battle
ファミリーガールズの戦い
The music video for girl group TWICE's "OOH-AHH" has surpassed 40 million views on YouTube.
TWICE's "OOH-AHH" music video, released on October 20th last year, has surpassed 40 million views today (February 25th), four months after its release.
The "OOH-AHH" music video, which surpassed 10 million views on the 25th day, surpassed 20 million views on the 65th day, and 30 million views on January 25th.
The "OOH-AHH" music video surpassed 40 million views on February 5th, 129 days after its release, proving TWICE's hot popularity.
(From K-POP News)
With their debut song "OOH-AHH" becoming a long-running hit, TWICE's popularity seems to be steadily increasing.
To be honest, it's amazing that they have surpassed 40 million views in 4 months. It took a long time for the MV of Girls' Generation's hit song "Gee" to surpass 100 million views.
The number of YouTube users has increased, but for a new singer, even 100,000 hits is a big mountain and a big wall.
That's why when they surpass 1 million views, they are surrounded by a celebratory mood.
In fact, 1 million views is worth it.
With K-POP gaining popularity worldwide, it is not that difficult for popular singers and groups to surpass 1 million views these days.
However, it remains difficult for unpopular singers and groups to surpass 1 million views.
Just look it up on YouTube and you'll see how many songs have views that stagnate at around a few hundred thousand...
I liked Girls' Generation's "Gee," especially the Korean version of the MV, and often watched it on YouTube.
Even for Girls' Generation's signature song, "Gee," the growth in views slowed down considerably after hitting the tens of millions mark.
I sometimes thought they might never reach 100 million views after all. As the number of views increases, the pace of views slows down considerably.
Idol fans want to hear the next song, while the general public, drawn to popular songs, quickly get bored.
Idol singers are loved by both types of fans.
However, TWICE's debut song, "OOH-AHH," has been listened to (loved) for a long time and has reached 40 million views.
It will probably remain popular as an idol song for as long as TWICE continues their activities (and beyond).
GFRIEND, who are currently enjoying a huge hit, are a six-member group, but it is unclear why they debuted as a six-member group.
After seeing Apink, who was a hit with six members, they may have felt that the dance choreography would be difficult with seven people, so that's why they started out.
Perhaps they started cautiously because they were a weak agency with only them.
However, as K-Pop becomes more globalized, the situation is different for the leading agencies that established their foundations earlier.
In other words, they began to envision a girl group with a little more depth as an icon for their agency.
Following Girls' Generation's popularity, SM's boy groups all grew rapidly.
Super Junior and SHINee emerged from Girls' Generation's shadow and burst onto the world stage.
It seemed that the girls were beginning to show their presence as if they were taking over the baton.
Slowly and surely, this style was becoming more realistic.
Any agency could create one popular girl group and it was guaranteed that they would create a popular boy group.
Around the same time, YG Entertainment also pushed forward with its own unique concept.
This was the appearance of the girl group 2NE1. Their character was completely different from Girls' Generation, which was truly groundbreaking.
Connected with BIGBANG's popularity, 2NE1's popularity also grew in an instant. However, women have their own handicaps (getting married and starting a family, having children).
It seems that male fans who started with 2NE1 eventually drifted to increasingly popular boy groups or other girl groups.
2NE1 ended up being a girl group that couldn't give it their all, as their teamwork was unstable rather than the handicap of women.
FNC Entertainment launched the girl group AOA because they could see the dynamic movement of SM and YG, which are heading for the other side of the ocean, by making girl groups into lighthouse-like icons.
AOA has also become a huge lighthouse, and is beginning to shine above FNC Entertainment.
"Okay, now the way is clear." Can the nine-member group TWICE maintain this momentum and grow into a shining icon in front of JYP Entertainment?
It's not just JYP. Cube Entertainment's CLC is reorganizing its members from five to seven to take on new challenges, and WOOLLIM Entertainment, which owns INFINITE, is welcoming an eight-member Lovelyz.
LOEN Entertainment also sent in the eight-member group OH MY GIRL, and the battle just heated up.
Most of the girl groups that debuted recently are large groups consisting of 7 to 9 members.
In my interpretation, while they are idol groups, they also play the role of cheerleaders, reinforcing the family element of the office.
K-POP for other countries is a fleet that forms a flock, pushing up its flag. If we are going to move forward together, it may be better to be lively and eye-catching.
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