The first half of the year makes us think about the return of BTS members

The first half of the year makes us think about the return of BTS members
BTS面々が戻って来るのに思いを馳せる上半期

[Brand reputation] January 2024 K-POP male group TOP30: 1st place Seventee, 2nd place NCT, 3rd place BTS



★　K-POP male group brand reputation for January 2024 released. 1st place was "Seventeen", 2nd place was "NCT", and 3rd place was "BTS".

Every month, the Korea Corporate Reputation Research Institute measures and releases the reputation index (participation index, media index, communication index, community index) of various brands in Korea. This brand reputation is the result of big data analysis from December 13, 2023 to January 13, 2024.




Although BTS is inactive due to military service, their popularity and influence remain outstanding.
Even on the music broadcast charts, the members' songs come and go, and their absence in the music world seems like a lie.


At this rate, when the members start returning, they might start calling for number one.
Maybe there was a possibility that the numbers would be even and BTS would have been in first place.
However, right now, it would be inconvenient in the K-Pop world if Seventeen and NCT don't take the lead and play an active role.
In other words, "piggyback riding" actually exposes your weaknesses.


I think 3rd place is a fair ranking.
I would like to see 1st place "Seventeen" push forward, but compared to BTS, it lacks impact outside of Asia. NCT, which came in second place, has similar results depending on the region. The same goes for Stray Kids.


That being said, I can't think of a group that seems to be more dynamic than them.
For fans, this may be the first half of the year when they look at the recent status of BTS members and think about their return.



[January 2024 K-POP boy group brand reputation]

①Seventeen
②NCT
③BTS
④Rize
⑤Zero Base One
⑥The Boyz
⑦Stray Kids
⑧EXO
⑨SHINee
⑩Astro

⑪Ateez
⑫Super Junior
⑬TVXQ
⑭BTOB
⑮Boy Next Door
⑯TXT
⑰Enhypen
⑱Treasure
⑲ONF
⑳Monsta X

㉑Vixx
㉒INFINITE
㉓Cravity
㉔2PM
㉕Fantasy Boys
㉖B1A4
㉗Winner
㉘Wanna One
㉙Nu’est
㉚SF9




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