Regarding TWICE's contract renewal
「TWICE」の契約再更新について
"Is JYP in danger?" Interest in TWICE's contract renewal.....Announcement of debut of new female group "2022"
★JYP has announced the debut of a new girl group. Attention is focused on TWICE's contract renewal.
On the 9th, JYP released a teaser and announced the debut of a new girl group. The group is said to be scheduled to debut in 2022.
Since "2022" is the year TWICE's contract expires, many netizens seemed to associate it with TWICE's contract renewal. On the same day, a post on a Korean online community trended, "What will JYP do if TWICE's contract renewal does not happen?"
★TWICE's exclusive contract with JYP will end in October 2022. Since it is extremely rare for all members of a K-POP group to renew their contracts, many people predict that the failure of some members to renew their contracts will lead to the group's disbandment. Fans are hoping for a new contract.
JYP has gained the popular support it has today thanks to the steady success of TWICE.
Some may say that it was the success of Wonder Girls, 2PM, and Miss A before that.
However, the winners of the battle in 2010 were SM, DSP, and YG, and JYP was left behind due to a mistake in its marketing strategy.
There is no doubt that this was the dawn of K-POP's global launch. And the most effective and efficient market to set up as the first base was clearly Japan.
While the three aforementioned groups focused on attacking Japan, JYP took an all-round strategy.
JYP's leader, Park Jin-young, is a musician from America, and it seems that he strongly believed that America should be the first place to attack.
The basic direction was correct. However, there were limitations in terms of methods and funding. Wonder Girls, who were the group they put the most effort into sending to America, struggled and were forced to withdraw.
When they returned to Korea exhausted, KARA and Girls' Generation were already enjoying turbulent success in Japan.
Around that time, a concert featuring all the K-pop stars was held in Japan.
When Girls' Generation and KARA appeared on the red carpet, fans cheered loudly.
However, the cheers for Wonder Girls were sporadic. The only JYP singer who was moderately popular in Japan was 2PM.
As K-pop was heading out to the world, JYP's representative stars only followed behind SM and YG.
After learning from their bitter experience, JYP came up with a strategy and plan to compete with SM and YG, and TWICE was born.
Many ONCEs know what kind of girls TWICE are and how they have achieved what they have achieved to get to where they are today.
JYP should put all its efforts into renewing their contract with TWICE. It would be best to avoid the situation of being replaced by new girls at all costs.
If the contract renewal with TWICE is possible, surely it would be ok to postpone the new girls to the next year? It would be a different story if they were talented enough to be compared to TWICE... (Such girls would have received a lot of pre-publicity).
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