Talk us through your career path. What did you study/what internships did you do if any?
“I completed a BA in psychology, then ended up doing a JD in Law as well – primarily because at the time, fashion wasn’t an industry I knew I could actually work in! I completed an editorial internship at Fashion, Canada’s largest glossy magazine, was then hired as a staff writer there and eventually promoted to western editor, and stayed at the magazine for a total of six years. My degrees in psychology and law haven’t been strictly used – though they’ve definitely come in handy, albeit in more indirect ways.”
What does your role entail?
“I oversee all of The Outnet’s brand messaging, both on the website itself as well as off-site – on social media, in our email newsletters, videos, campaigns, special projects, customer events and customer care.”
What does an average day look like for you?
“Things move at an extremely quick pace here at The Outnet, so there’s definitely a lot of variety! Some days are all about planning out our editorial and content calendar with the trends and stories we want to get behind and assessing the performance of current stories and discussing customer insights. Other days I might attend a shoot edit, go on set to interview the face of an exclusive new campaign or meet some of the brands and partners we work with to discuss future initiatives.”
What's the best piece of career advice you've ever received?
“You only have one reputation, so don’t ever say or do anything you might regret later. Fashion and publishing are also very small industries, even if they feel vast – so bad behavior will never go unnoticed, especially in this day and age of social media.”
What advice do you wish someone had given you?
“Don’t be afraid to state what you want. I’ve learned this through the years, and working at a big company like Yoox Net-a-Porter Group it can feel intimidating, but in my belief you’ll never regret it – you’ll only regret if you don’t say it!”
What do you look for in an employee?
“First and foremost, I look for fit – fit with the current team (which includes thinking about how different personalities will complement each other, as well as the responsibilities of each person within the team), fit with the role itself (which includes an evaluation of the person’s previous experience) and fit within the company culture.”
What advice do you have for writing one's resume?
“Two things: don’t undersell yourself, but be wary of overselling yourself! When it comes to a face-to-face interview, the truth always comes out. If you’ve undersold yourself, you might not even get to interview stage – and on the other hand, if you’ve oversold yourself, you’ll leave the interviewer annoyed and feeling like his or her time has been wasted (never a nice feeling!), which could harm your chances of being invited for another interview at the same company down the line.”Read more at:purple prom dresses | yellow prom dresses