extremely intense gym is expanding even as Covid cases soar

During the depths of the pandemic, all 1,400 Orangetheory Fitness studios around the world went dark. The future looked bleak for this fitness brand known for its intense indoor workout classes, along with the entire gym industry.

But Orangetheory survived. And now it's pushing ahead on expansion plans.

It was a scramble, but the privately held company kept its studios afloat by helping them tap Covid-19 relief funds, renegotiate with landlords and launch alternative workout options including a virtual app.

"Without that really tough partnership and working together, we might not have been able to sustain the whole year," Dave Long, Orangetheory co-founder and CEO, told CNN Business.

That was the fear earlier this year, said Long, who recalled the spring as a "high-stress period every single day." Rival fitness brands including Gold's Gym, 24 Hour Fitness and the owner of New York Sports Club all filed for bankruptcy.

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