[Brand Reputation] January 2023 “Korean Advertising Model” Top 30

[Brand Reputation] January 2023 “Korean Advertising Model” Top 30
[ブランド評判] 2023年1月”韓国広告モデル”TOP30から

[Brand Reputation] January 2023 “Korean Advertising Model” Top 30: 1st NewJeans, 4th BTS, 5th BlackPink

★　The brand reputation of Korean “advertising models” for January 2023 has been released. 1st place was “NewJeans”, who released their new single “OMG” this month, 2nd place was “IU”, and 3rd place was “Lim Young-woong”.


The Korea Corporate Reputation Research Institute measures and announces the reputation index (participation index, media index, communication index, community index) of various brands in Korea every month. This brand reputation is the result of big data analysis from December 28, 2022 to January 28, 2023.


The K-pop world will be booming again this year, depending on the performance of girl groups.


Among the big names lined up one after another, like snow on the summit of Mount Fuji, the new star girls (NewJeans) took the top spot.


[Brand reputation] I don't really know when the ranking of "Korean advertising models" for January 2023 started.


It seems that the surprising result of (NewJeans) coming in at number one was brought about by collecting data according to appropriate rules and conditions.


This result is likely to give the fourth generation girls momentum.


New singers who jumped into the top of the rankings may have appeared before.


However, there has never been a case where a singer (group) who has only debuted recently has jumped into the number one spot.


However, this time, a girl group (NewJeans) that debuted only six months ago managed to do it.


With these results, girl groups considered to be the fourth generation, such as IVE and LE SSERAFIM, are likely to gain momentum.


When NewJeans produces results like this, it's hard not to feel like "we're all in it together."


Aespa, who launched first but are now facing uncertainty about their strategy, and ITZY, who have continued to have hits but have not been able to escape TWICE's shadow, are also unlikely to be forgotten.


The three girl groups that have made it into the top 10 this time are NewJeans (1st place), BlackPink (5th place), and IVE (7th place).


They still have quite a presence.


However, to further emphasize their success, they should add one more group to make it the Big Four.


If they add another group, they will dominate half of the top 10 this year, and we should see the creation of a golden age for girl groups.


Looking at NewJeans' success, it doesn't seem like a dream.


Considering the popularity of cover dances, I think the 4th generation girls will be even more successful than last year.


I honestly think we might see a global girl group follow in NewJeans' footsteps (I won't specify BABYMONSTER)


◆[January 2023 "Advertising Model" Brand Reputation]


①NewJeans
②IU
③Lim Young Woong
④BTS
⑤BlackPink
⑥Son Heung Min
⑦IVE
⑧Yoo Jae Suk
⑨Song Seok
⑩Cha Eun Woo
⑪Kim Yuna
⑫Baek Jong Won
⑬Hyun Bin
⑭NCT
⑮Kim Go Eun
⑯Seventeen
⑰Lee Byung Hun
⑱aespa
⑲Park Eun Bin
⑳Kang Daniel


●Song Ga In●Park Bo Gum●Jang Yoon Jung●Taeyeon
●Kim Jong Kook●Yuna●PSY●Ma Dong Seok●Kim Hye Soo
●Shin Dong Yeop

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