Can you get close to "BLACKPINK"! (ITZY)

Can you get close to "BLACKPINK"! (ITZY)
「BLACKPINK」に肉薄できるか！（ITZY） 

"ITZY" thanks for the second first place "full of love and emotion"

"BTS" takes first place in February's top 100 idol brand reputations... 2nd place "BLACKPINK", 3rd place "ITZY"


"BTS" took first place in the big data of the top 100 idol group brands in February 2019.


"BLACKPINK" came in second, and new girl group "ITZY" came in third.


The Korea Corporate Reputation Research Institute measured the brand big data of 100 idol groups from January 22nd to February 23rd, 2019 to analyze the big data of idol group brand reputation.


The brand reputation index was analyzed by measuring the consumer participation index, media index, communication index, and community index for the top 100 idol group brands.


The top 30 idol group brands in February were BTS, BLACKPINK, ITZY, TWICE, EXO, IZ*ONE, SEVENTEEN, Red Velvet, NU'EST, GFRIEND, LOVELYZ, Girls' Generation, SHINee, WJSN, ASTRO, CLC, (G)I-DLE, BTOB, MAMAMOO, SF9, WINNER, Cherry Bullet, NCT, DREAMCATCHER, Apink, VERIVERY, Highlight, MONSTA X, BEAST, and MOMOLAND.


Published on February 24, 2019 at 10:17 (C)WoW!Korea


As was also felt in the top 30 idol individual brands in February, this year, girl groups have been doing a great job, with BLACKPINK at the top and new girl group ITZY joining the ranks.


TWICE in 4th place and IZ*ONE in 6th place are yet to make their comeback in Korea, and are maintaining their influence in this ranking through activities that do not involve the use of their secret weapon.


If they make a comeback, they will undoubtedly push up the rankings.


Among the new girl groups, ITZY is showing explosive performance.


In the top 30 individual brands, all members, from LIA to Chaeryeong, have made it into the top 30.


Pushing aside TWICE and EXO, they have come in 3rd place after BTS and BLACKPINK, suggesting that this group is making a strong impact not only on established fans but also on potential fans.


Recently, there has been a proliferation of pure girl groups, and as a result, it has become a competition to expand the overall field.


ITZY became popular as soon as they appeared, so they are likely to have some influence in this field.


If they lean a little more to the pure and innocent type, they will likely monopolize this territory, and if they continue to do well with girl crush, they may draw in a fan base from there and the popularity of pure and innocent girls may gradually fade.


The size of the K-POP boom makes it surprisingly hard to notice the failures. For example, the girls that emerged starting with I.O.I all have large families and many of them are overwhelmed by their size.


I.O.I was a treasure trove of talented members, but now that they are dispersed, they are unable to fully utilize their charm and skills.


It's a shame.


Looking at ITZY's success, it seems that for a while, girl groups consisting of 4 to 6 members that showcase the individual charms and abilities of each member will gain popularity and attention.


ITZY has secured their position as the leading girl group. There is a great deal of expectation and possibility that they will close in on BLACKPINK.

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