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Can you get close to "BLACKPINK"!






Can you get close to "BLACKPINK"!
「BLACKPINK」に肉薄できるか!(ITZY)




"ITZY", thank you for winning first place for the second time "Full of love and emotion"




"Bulletproof Boy Scouts", 1st place in February idol 100 brand reputation … 2nd place "BLACKPINK", 3rd place "ITZY"


"Bulletproof Boy Scouts" won first place as a result of analyzing the big data of the top 100 idol group brands in February 2019. "BLACKPINK" came in second, and the new girl group "ITZY" came in third.


In order to analyze idol group brand reputation big data, the Korean Corporate Reputation Research Institute measured the brand big data of 100 idol groups from January 22nd to February 23rd, 2019. The brand reputation index was analyzed by measuring the consumer participation index, media index, communication index, and community index for the top 100 idol group brands.


The top 30 of the top 100 idol groups in February are BTS, BLACKPINK, ITZY, TWICE, EXO, IZ*ONE, SEVENTEEN, Red Velvet, NU'EST, GFRIEND, and LOVELYZ. "Girls' Generation" "SHINee" "Cosmic Girls" "ASTRO" "CLC" "(G)I-DLE" "BTOB" "MAMAMOO" "SF9" "WINNER" "Cherry Bullet" "NCT" "DREAMCATCHER" "Apink ', 'VERIVERY', 'Highlight', 'MONSTA X', 'BEAST' and 'MOMOLAND'.


Delivered at 10:17 on February 24, 2019 (C) WoW!Korea





As I felt in the top 30 individual brands of idols in February, this year's new girl group "ITZY" joined "BLACKPINK" from the start, and the activities of girl groups are conspicuous.
4th place "TWICE" and 6th place "IZ*ONE" have yet to make a comeback in Korea, and they are maintaining their influence in this ranking with activities that do not use treasured swords. If he makes a comeback, he will definitely push up the ranks.
"ITZY" is showing explosive performance among the rookie girls. In the individual brand top 30, all the members from LIA to CHAERYEONG have made an appearance in the top 30. Pushing out 'TWICE' and 'EXO', and following BTS and 'BLACKPINK', the 3rd place shows that this group is not only an existing fan but also a strong fan base.
Recently, there have been many neat and clean girls, and as a result, it has become a competition to expand the overall range.
"ITZY" became popular as soon as it appeared, so it is likely to have some influence on this area. If we stick to the neat and clean system a little more than now, it seems that this area will be flattened, and if Girl Crush continues to be active, the fan base will be pulled out from there, and the bustle of the neat and clean girls may gradually fade away. .
 The part that failed due to the size of the K-POP boom is surprisingly invisible. For example, all the girls that started with I.O.I have large households, and there are many examples of their body size being unmanageable. I.O.I was a treasure trove of talented members, but those members are dispersed and unable to demonstrate their charm and skills as they wish. It's a waste of money.


Looking at ITZY's activities, for a while, the 4 to 6-member girls who appeal to the individual charms and abilities of the members may gain popularity and attention.
ITZY secured the position of Leading Girls. There is great expectation and possibility that they will be close to "BLACKPINK".




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