From the trend of BlackPink, BTS, and TWICE becoming globally popular

From the trend of BlackPink, BTS, and TWICE becoming globally popular
BlackPink, BTS, TWICEがグローバル人気となった流れから




K-POP "single concert" sales top 20: 1st place BlackPink (1.7 billion yen), 5th place BTS, 11th place TWICE

It seems that BlackPink's information account ``BlackPink STATS'' has compiled and ranked the sales of single concerts (past) rather than the sales of the entire tour.

According to this, it seems that "BlackPink"'s world tour "Born Pink" (2022.10-2023.09) performances have dominated the top four.


1st place went to the performance held at Allegiant Stadium in Las Vegas, USA (2023.08), with sales of 11.4 million dollars (1.72 billion yen).

The venue is a huge stadium used as an American football field, and can accommodate 65,000 people.

This venue is known as the second most expensive stadium in the world to build ($1.9 billion), and BlackPink is recorded as the second female artist to hold a performance here, following Taylor Swift.




Second place went to Mexico's "Folo Sol" performance, with sales of "9.98 million dollars (1.5 billion yen)." All of the rankings from 5th to 10th place were performances by BTS, except for 7th place.
In fifth place was the performance held at Allegiant Stadium in 2022, with sales of $9.02 million (1.36 billion yen).



“TWICE” is ranked 11th. Performance at “Sofi Stadium” in Los Angeles in June 2023. Recorded sales of 7.96 million (1.2 billion yen).

Only three groups, BlackPink, BTS, and TWICE, made it into the TOP20.
World-famous boy groups such as Seventeen and Stray Kids missed out on the ranking.


You can see how amazing the sales of BlackPink, BTS, and TWICE were during their tours.



TWICE and BlackPink appeared in the mid-2010s and gained popularity and buzz among K-Pop fans.


It was a time when K-POP, which was emerging from the slump of the early 2010s, was on the offensive.
Around this time, flash mobs by core fans in front of stations and in park plazas became popular.


Since the flash mob in the square in front of the Louvre Museum in Paris, flash mobs that started with just a few people or about 10 people in various parts of the world gradually became mammoth, and eventually became known as random play dances, and became indoor events as well. POP events will be loved by core fans around the world.


The major agencies and other agencies competed to be the first to bring boys and girls to the world, and it was also around this time that an audition program (women's edition) called ``Produce 101'' was started on Korean television (publicly available).

Small and medium-sized agencies had girls in their ranks, and in order to raise the group's profile, they sent their proud members to the program, also promoting the members.


From this program, many members became widely known, and some of them became as popular as first-class idols.

Of course, the girl group "IOI" formed by the final members gained explosive popularity.
There were so many fans flocking to him wherever he went.

In just 8 months of activity, they have become as popular as TWICE and BlackPink, who have been gaining popularity through eel climbing.


The agencies that sent members to "Produce 101" also took advantage of the booming popularity of "IOI" to debut their own girls, and started preparing for debuts, so K-Pop became a "girls" group. I was flooded with information about the group.


In fact, all of the girls who debuted or started making moves towards debut had a core of fans, so it is certain that the overall "girl group" was experiencing a boom in popularity.


It seems likely that TWICE and BlackPink also increased their popularity by absorbing the fans who gathered at "Produce 101."


By the way, most of the girls who were born with involvement in "Produce 101" have declined in popularity and activity since "IOI" ended their activities. For most of them, their voices are no longer heard after one or two years.

The only active girls that come to mind are "Space Girls."


Produce 101's ``Connections'' made the girl group debut with a rush like ``takenoko after the rain'' and it sold reasonably well, but when ``IOI'' disappeared, the swell of vibrancy and popularity disappeared like ``after the festival.'' Oops.


As for where those core fans went, in hindsight, I can only think that they went back to the fans of other girls who had been active before that, such as TWICE, BlackPink, and Red Velvet. If there was a new generation there, they were able to imitate them as fans, and they moved on to the girls who were popular and seemed likely to continue their activities.

I would like to speculate that TWICE and BlackPink were the main recipients of this. Overall, it was a girl's boom, so a lot of fans flocked there.


I would like to think that TWICE and BlackPink became extremely popular, and the one that benefited the most was BTS, which was increasing its core fan base, which is unique to boys.

In other words, while picking up fans of TWICE and BlackPink, BTS also gained popularity.
Since then, BTS has been on a world tour. BTS set out on a world tour with fans of TWICE and BlackPink on their backs.


Songs by BTS, BlackPink, and TWICE became popular at flash mobs around the world. When their songs were played, the square would be filled with dancing fans.

It was probably these kind of fans who filled the stadium mentioned above.



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