This year's Seijun Girls and TWICE
今年の清純ガールズとTWICE
According to the results of a big data analysis of girl group individual brands in January 2018, 1st place was "TWICE" Sana, 2nd place was "Red Velvet" Irene, and 3rd place was "OH MY GIRL" Arin.
The top 30 girl group individual brands in January were: TWICE Sana, Red Velvet Irene, OH MY GIRL Arin, Red Velvet Joy, OH MY GIRL YooA, TWICE Mina, Red Velvet Yeri, MOMOLAND Nancy, MOMOLAND Yeonwoo, TWICE Nayeon, TWICE Momo, Red Velvet Seulgi, TWICE Tzuyu, MOMOLAND JooE, MAMAMOO Solar, Girls' Generation Taeyeon, TWICE Dahyun, TWICE Jeongyeon, OH MY GIRL Jiho, BLACKPINK Jennie, TWICE Jihyo, OH MY GIRL Seunghee, T-ARA Hyomin, EXID Hani, TWICE Chaeyoung, EXID Solji, Girls' Generation Seohyun, Girls' Generation Yuna, GFRIEND Yerin, and BLACKPINK Jisoo.
Director Goo Chang-hwan of the Korea Corporate Reputation Research Institute analyzed, "In the analysis of girl group individual brand reputation in January, TWICE's Sana's brand took the top spot. Red Velvet's Irene's brand, which was first last month, dropped to second place. OH MY GIRL created a hot response from consumers, and Arin and Yua's brand reputations soared, taking third and fifth place." He continued, "In the link analysis, TWICE's Sana's brand had high scores for 'surprising, cute, good', and in the keyword analysis, it had high scores for 'Japan, enteritis, idol track and field championships. In the positive/negative ratio analysis, the positive ratio was 71.41%." (From K-POP News) In the last (end of last year) top 30 girl group individual brands, TWICE and Red Velvet members alternated between taking the top spots. I remember that TWICE and Red Velvet members dominated the top spots in November and December, respectively. This month, members of Oh My Girl and Momoland have joined the two groups, making for a fierce battle.
However, Oh My Girl and Momoland are making comebacks with new songs, putting them in a position to attract attention and interest.
With the three top girl groups, TWICE, Red Velvet, and BLACKPINK, absent, they are fighting for survival on the music stage.
Both groups have been receiving good reviews. Momoland took first place on the music stage, and Oh My Girl came in 12th on the Billboard World Album Ranking, competing with Momoland for the top spot among girl groups.
Both TWICE and Red Velvet have been inactive for a while now. TWICE has likely been busy preparing for its Japan tour, which begins on the 19th.
There was no information that Red Velvet was performing on the music stage or any K-pop stage.
Amidst all of this, both group members Sana and Irene have taken the first and second places in the ratings. This shows how deeply they are known as individuals while being supported by the popularity of their group.
Last year, most of the girls who became popular through active music activities were pure groups that fit into the TWICE category.
EXID has almost dominated the Sexy Zone and maintained a certain level of popularity, while artist-type girls such as BLACKPINK and MAMAMOO are also gaining popularity.
Of these, BLACKPINK has exploded with global popularity thanks to their combination of high-quality visuals, unique fashion sense, and performance.
It seems that they maintain their high popularity by combining loyal fans who want their music to be artistic, with omnivorous fans who support other idol groups.
Considering their considerable popularity, it seems that the fan base of TWICE and BLACKPINK may be partially mixed.
MAMAMOO also seems to have a well-established fan base that supports their high level of singing ability. Their music seems to sell across fan boundaries, and it is impossible to tell how much interest fans of other idol groups have in them.
On the other hand, it is also a girl group whose popularity, aside from their "singing ability," is unclear as to how they will be able to maintain the unstable factor that is their popularity.
So last year, the K-pop girl world developed as many influential girl groups joined the K-pop popularity that TWICE had spread.
It seemed that the situation would not change this year either, but then MOMOLAND appeared and started to create thunderclouds.
That would be a problem, so I don't know if the assault allegations against JooE have come up or not.
However, it would be better if there were no evil schemes coming from such sources and the competition on the music stage was always fair and square.
Recently, MOMOLAND's sudden success has shaken up the pure line of K-pop, causing some to worry that TWICE may no longer be able to rest easy, but the success of OH MY GIRL has also brought some relief.
With the exception of TWICE and Red Velvet, the other pure girls have a great sense of style (formal beauty), but it seems like they lack the power to unleash it on the outside.
However, watching OH MY GIRL's stage, it seems like the power of popularity is starting to work its way outward.
If the other girls start to perform at the same level, the rise of pure girls will likely play a leading role again this year.
For that to happen, Sana and the rest of TWICE need to continue to perform consistently.
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