雨の記号(rain symbol)

"Transformation" is the keyword for girls' popularity

2025-01-22 17:49:31

"Transformation" is the keyword for girls' popularity
”変貌（変化）”がキーワードのガールズ人気

Red Velvet's Seulgi takes first place in August's girl group individual brand evaluation! BLACKPINK's Jennie takes second place

In the big data analysis of girl group individual brand reputation in August 2018, Red Velvet's Seulgi took first place, BLACKPINK's Jennie took second place, and MAMAMOO's Hwasa took third place.

The Korea Corporate Reputation Research Institute measured the brand big data of 380 girl group individuals from July 17 to August 18, 2018, to analyze the girl group individual brand reputation big data. The brand reputation index was analyzed using the consumer participation index, media index, communication index, and community index for girl group individual brands.

The top 30 girl group individual brand reputations for August were: Red Velvet's Seulgi, BLACKPINK's Jennie, MAMAMOO's Hwasa, Red Velvet's Irene, TWICE's Momo, Red Velvet's Wendy, Red Velvet's Yeri, Red Velvet's Joy, TWICE's Sana, TWICE's Nayeon, BLACKPINK's Jisoo, Apink's Son Naeun, BLACKPINK's Lisa, TWICE's Mina, DIA's Jueun, TWICE's Jeongyeon, TWICE's Tzuyu, MAMAMOO's Solar, GFRIEND's Yerin, GFRIEND's Sowon, GFRIEND's SinB, GFRIEND's Eunha, Girls' Generation's Seohyun, TWICE's Jihyo, GFRIEND's Umji, TWICE's Dahyun, BLACKPINK's Rosé, GFRIEND's Yuju, DIA's Jung Chaeyoung, and Apink's Kim Namjoo.

Director Goo Chang-hwan of the Korea Corporate Reputation Research Institute said, "In the analysis of the girl group individual brand reputation in August, Red Velvet's Seulgi brand ranked first," and added, "In the link analysis, 'pretty, cute, and thrilling' were high, and in the keyword analysis, 'abs, secret sister, and power up' were high. In the positive/negative ratio analysis, the positive ratio was 72.80%." (From K-POP News) The members of the top 30 individual brand reputations are from popular groups. Red Velvet, which pushed Seulgi to the top, ranked Irene in 4th, Wendy in 6th, Yeri in 7th, and Joy in 8th. As expected of the girls who made their comeback in August. They are decorating this month's stage with a natural and flowing performance. At first glance, it is a dance stage for a new song that reminds you of an idol who has just come out. There is nothing particularly difficult about the dance, but before you know it, you will be drawn in by the delicate and effortless dance and song. Is a style that expresses femininity through subtlety rather than flashiness starting to become mainstream on stage...?

BLACKPINK, the group Jennie comes in second, has Jisoo in 11th, Lisa in 13th, and Rosé in 27th, all of whom made it into the top 30, just like Red Velvet.

BLACKPINK had a great June-July season with "DDU-DU DDU-DU."

It seems they've taken a bit of a breather.

However, after a long hiatus, including the first half of this year, it looks like they'll be making up for it with a tour towards the end of the year.

Their trinity of singing, dancing, and visuals is overwhelming, and attention will be focused on whether they can be promoted to world-class popular idols over the next year.

MAMAMOO, with Hwasa coming in third, has Solar in 18th.

The four-member girl group boasts incredible singing ability, but it seems they've also built a strong fandom that connects Korea and Japan.

As someone who enjoys performances with 6 dances and 4 songs, I don't go out of my way to watch MAMAMOO's stage performances.

However, I often have K-pop girl music playing on YouTube, so I have many opportunities to hear it there and I can tell that they are popular girls.

TWICE, with Momo jumping into 5th place, had a comeback in July, but it felt like they were at the expense of BLACKPINK's long-term activities.

It was a good run for TWICE, who continue to work without a break, but it was only BLACKPINK's global response that made them stand out.

In 9th place was Sana, in 10th Nayeon, in 14th Mina, in 16th Jeongyeon, in 17th Tzuyu, in 24th Jihyo and in 26th Dahyun.

Chaeyoung didn't make it into the top 30. It's notable that another Chaeyoung, Jung Chaeyoung of DIA, has jumped into the top 30.

GFRIEND's members are ranked in order from Yerin in 19th place on down, with all members making it into the top 30.

Naeun and Namjoo from Apink made it into the top 30. Singing, dancing, Naeun, Namjoo... image change has become the keyword that has helped Apink regain its popularity.

Eyes, nose, face, looks, fashion, dance style, singing voice... "transformation" seems to be an important keyword in the popularity of girls.