
Activities in Japan and BLACKPINK
日本活動とBLACKPINK
日本活動とBLACKPINK
"BLACKPINK" about to debut in Japan, large-scale tie-up with Dior decided!
A tie-up was announced between the Korean girl group "BLACKPINK" and Dior (Parfums Christian Dior Japon Co., Ltd.), which is loved by celebrities.
[Video] BLACKPINK - AS IF IT'S YOUR LAST M/V
From August 9th (Wednesday) to 15th (Tuesday), the event will be held at a special venue on the 1st floor of Isetan Shinjuku. We are currently collaborating with the product “Rouge Dior Liquid” (sales start nationwide from September 1st). As one of these efforts, an original movie produced by the fashion magazine "ELLE JAPON" (Hearst Fujingaho), which will also feature a tie-up article on the August 28th issue, will be aired at the store on August 21st (Monday). The movie will also be distributed on ELLE ONLINE and ELLEgirl ONLINE from .
"BLACKPINK" has appeared on the covers of famous Japanese magazines such as "NYLON JAPAN" and "Popteen", and is famous as a fashion icon. The collaboration with the world's leading brands and the development at major department stores was an unprecedented achievement, and the ELLE editorial department described it as "having both coolness and cuteness as an icon of the millennial generation." As you can see, they are getting a lot of attention from people involved in cosmetics and fashion.
In addition, "BLACKPINK" is scheduled to release the debut mini-album "BLACKPINK" on August 30th, and this work will be the official debut in Japan. Live performances at the festival "a-nation 2017", the fashion event "Mynavi presents 25th Tokyo Girls Collection 2017 AUTUMN/WINTER", and "KOBE COLLECTION 2017 AUTUMN & WINTER" have been decided.
(From K-POP News)
★Millennials → Refers to the generation born in the United States between the mid-1980s and 2003.
Generation M is the so-called digital native, and is attracting attention as a generation that will change the way society is.The first generation born and raised in an environment where digital devices and the Internet are widespread, and is sometimes called "digital native".
I was surprised by the showcase of BLACKPINK at Nippon Budokan. There were 220,000 applications for 14,000 seats.
Unlike the United States, where the term originated, the Japanese millennial generation is not a mature generation. It is the generation that has burst the bubble and is wearing the wave of recession and declining birthrate.
Perhaps because the direction of hobbies and interests is scattered these days, aside from uniforms and club activities, it's rare to see young people crowding together in everyday life. If two or three runaway bikes are running in a row, you will be impressed with "Hoho~".
However, I nod that young people will gather in large numbers in places where they gather through information.
The showcase was filled with female fans in their teens to early 30s. BLACKPINK's music had the power to move them.
There was a manufacturer who calmly observed this stage with a business eye.
It can be said that the tie-up between BLACKPINK and Dior (Parfums Christian Dior Japon Co., Ltd.) is agile in terms of mutual benefits.
As a result, opportunities for BLACKPINK's activities in Japan are likely to increase.
I didn't know about BLACKPINK's appearance at "Tokyo Girls Collection 2017".
"Was it decided in a hurry?"
★ "a-nation 2017"
August 26th
EXO, NCT 127, Red Velvet,
August 27
D-LITE, BLACKPINK, iKON
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