The changing world of K-POP girls
유동하는 K-POP 걸스계
The girl group 'ILLIT', who just debuted, entered the US Billboard main chart with their debut song 'Magnetic'.
According to the US Billboard, it is their first appearance at '91st' on the latest single chart 'Hot 100'.
It seems to be the first time in K-POP history that a debut song has entered the chart (they debuted on March 25th of this year), and the 7th K-POP girl group to do so, following Wonder Girls, BlackPink, TWICE, Fifty Fifty, NewJeans, and Le Sserafim.
My humble thoughts after listening to the song are similar to "Fifty Fifty", which made a big break in the entertainment music city of the US and caused a stir in the office.
If you take “Fifty Fifty” as the raw material, it gives the impression that it has been refined.
However, it is still difficult to see whether it will remain as a selling method like the aftertaste of the “Fifty Fifty” style, or whether it will become a runner at the top of K-POP girl groups like “NewJeans” who increased their fan base and gained mobility.
It seems that a new girl group that will debut later could replace ILLIT…
I mean, following “Fifty Fifty,” ILLIT (아이릿트) and the long-troubled Billboard “Hot 100” chart, there is even a feeling that the high wall has disappeared.
10 years have passed since Wonder Girls entered the “Hot 100” and BlackPink entered the “Hot 100.”
So there is some time until Twice follows, and after that, it seems to be increasing.
Even after this, the K-POP girls' songs, the 'Hot100's', will continue to narrow the gap.
If the 'Hot100's' are an indicator of the future battle of the K-POP girls, the number of songs sent to them and the number of weeks they maintained them will become a barometer of popularity and status.
As they boarded the global stage, it became difficult to know which K-POP girls are the top group and which girls are leading.
Here, the story of the 5th generation girls came into focus.
Until recently, I thought the 4th generation girls were the leading group, but now I wonder if they are really the leading group.
But, can ILLIT become a regular on the "Hot100"s?
ILLIT, who completed the 'Hot100' position in the shortest time since their debut, may not be strange if they take NewJeans' momentum and take their place at the top tomorrow.
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