
TWICE and this year's K-Pop style
TWICEと今年のK-POPスタイル
No doubt that the top performers in K-Pop this year are BTS (male) and TWICE (female).
Their performances were by far the most amazing.
In terms of scale, it may be BTS who has successfully completed a world tour and made an appearance at the "AMAs", one of the three major music festivals in the US.
But TWICE is by no means inferior.
TWICE's arrival in Japan has rekindled the K-Pop boom in Japan. BLACKPINK's appearance at Nippon Budokan was also part of that boom, which also led to the boys' success. It's safe to say that MAMA's Japan performance was probably made possible by the boom.
The type and scale of this K-Pop boom is quite different from the boom in 2010. The media was in a welcoming mood last time.
Even though TWICE had some Japanese members this time, the mood of welcome was weak. The media did not devote any space to TWICE at first. Some sports newspapers and mini-magazines only covered them in small spaces to fill in the gaps.
"They're only a hot topic among K-pop fans," "They don't have the singing or dancing skills. People will soon get tired of them," "They can only perform at a concert hall," "There are other groups in Japan that can replace this group, so they won't be popular."
On the Internet, there were more cold and pessimistic comments than expected.
However, seeing that the reaction from fans was surprisingly good, TV and sports newspapers began to put more effort into covering TWICE.
After reading the sports articles and watching the YouTube videos, I finally began to think that a concert hall concert might be possible.
In the meantime, a "TT" boom started among junior and senior high school students, and TWICE began to be featured on TV more and more.
They were by no means welcome, and some people desperately tried to stop them from opening the door, but those who share social media and other networks pushed TWICE, and in the end, it seems that even the media was moved.
This year's K-POP was popular with boys for their sharp dancing and singing, and with girls for their gentle dancing and songs about simple love.
This year's K-POP was about fans getting intoxicated by the boys' sharp dancing and singing, and enjoying the girls' gentle dancing.
Learning to the forefront were BTS and TWICE.
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