From the promotional video rap song (IVE)

From the promotional video rap song (IVE)
プロモーション映像のラップ曲から（IVE）

IVE Gaul & Yi Seo release individual concept photos for their second single "LOVE DIVE"... Check out their cool bob hair

Watch the promotional video.
The members' intense gazes and groovy rap and melody remind me of girl crush music.
However, boys also like R&B music, which is also down-to-earth.


If the music used in the background of the video were to appear as a coupling song, the number of male fans would likely double.


This could lead to the elegance and nobility of IVE being lost.
I feel that if they put their elegance and nobility in the background, IVE's music would become more entertaining and their popularity would gain momentum.


It's hard to decide.


Just as BLACKPINK has risen to become a global girls' group with their groovy, disruptive music, IVE might want to move in the direction of getting rid of their sheltered, ladylike appearance.


The rap songs played in their promotional videos seem like an observation balloon.


Maybe it would be a good idea for them to adopt this style as well...


It takes courage to come out from behind closed doors, but if you want to become a global star, you have to do everything you can...

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