Shifting Consumer Preferences Driving Packaging Innovation in Natural Cheese Market

Fact.MR’s comprehensive evaluation of the global natural cheese market offers critical insights and data sets for a period of five years, 2017-2022. The global natural cheese market is although projected to record a slow-moving growth through 2022, the consumption of natural cheese in terms of value is anticipated to stand at modest US$ 8 Billion, by the end of the forecast period. Increasing demand for specialty products manufactured using natural ingredients owing to the growing penetration of healthy alternatives is likely to fuel the widespread adoption of natural cheese.

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Compared to processed cheese, the consumption of natural cheese has increased, making room for more brands in the natural cheese landscape, especially in the F&B processing and HoReCa segments, collectively accounting for nearly 80 percent of the market share. Key players in the global natural cheese market have continued to promote cheese as a part of daily nutrition, despite its high fat content. Growing ‘veganism’ trend, demand for non-dairy substitutes, and significantly low shelf-life are some factors likely to restrain the growth of natural cheese market.

Shifting Consumer Preferences Driving Packaging Innovation in Natural Cheese Market

Increasing demand for specialty and ready-to-eat products within the natural cheese market has pushed for new product development and packaging innovations. Manufacturers are increasingly focusing on meeting the nutritional and labeling guidelines to help consumers evaluate the nutritional content. Moreover, growing penetration for convenient and portion-control foods have been a significant driver in novel packaging innovations and designs including press-to-close openings, sliders, reclosable zippers, and straight-tear scoring –to ensure easy-access and long-lasting freshness.

In terms of product form, demand for natural cheese in block form will remain significantly high, at nearly 27 percent, as block cheese is easier and economical to store and stack, along with providing transportation benefits. As per Fact.MR’s assessment, the global consumption of block form natural cheese is likely to stand at US$ 2.2 Billion, by the end of 2022. Currently accounting for a market of more than 36 percent, sales of natural cheese through wholesale/distributor/direct channel will continue to remain profitable for manufacturers and suppliers. Studies are reflective of a considerable sales through online retailers, only second to supermarkets/hypermarkets (22 percent market share), owing to the increasing penetration of ecommerce platforms selling artisanal and specialty products.

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Competitive Landscape Analysis – Natural Cheese Market

In its report titled ‘Natural Cheese Market Forecast, Trend Analysis & Competition Tracking: Global Market insights 2017 to 2022’, Fact.MR has offered exclusive insights pertaining to the key participants in the global natural cheese market along with their key developments and forward market expansion strategies chalked to keep abreast with the changing dietary trends. Key market players identified in the report on global natural cheese market include Arla Foods amba, Fonterra Co-operative Group Limited, Savencia SA, Groupe Lactalis S.A., Koninklijke FrieslandCampina N.V., Almarai - Joint Stock Company, Sargento Foods Inc., Associated Milk Producers, Inc., and Mondelez International, Inc.

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