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Nike Sportswear is the trend darling Leopard

2011-08-04 17:42:30 | 日記

fragment design a joint list with the Air Shoes Sportswear product has always been a trend darling, this selection before the hot Zoom All Court's subsequent version of the Zoom All Court 2 Low,Puma Shoes accompanied by three color leopard set, match should not be on vulgar. However, the trend in today's world, every family in the play leopard, each popular single product will launch Leopard version of this old stuff to make the practice of the trend of people who do not know when to buy. Also, Chaussures Sports I think that if the leopard can follow this horse hair and other effects of the Leopard, will add much color, at least, will not look so dull.


Nike Sportswear launch of the new Air Maxim 1 +

2011-06-21 17:18:43 | 日記

Diffuse freely in the air, the pace has not stopped a moment, Air Shoes total image of a fresh oxygen to create its high variety of shoes. Running Shoes Sportswear pleasantly surprised to note that all essential for life from the energy, the sun, happy, brave through the Air Maxim cohesion after, Air Maxim 1 + final contours of an accompanying health in the summer of 2011. Re-launch of the new Nike Chaussures Femme Air Maxim 1 +, with a new type of shoe and different from the previous design, the use of suede, cloth and other changes in different materials, so that the whole dazzling pair of shoes better and more features . Light of the election, and we accompanied heaven and earth.


Amplify Running Nike sponsored exhibition will

2011-06-18 22:55:20 | 日記
By the well-known sports brand Air Shoes launched Amplify Running upcoming exhibitions in Japan, Isetan Department Store Shinjuku store opened. Well-known sports brand Nike brand with a strong force in the Japanese blew up a Running trend of the sector trend, the trend of the brand with the launch of UNDERCOVER 'GYAKUSOU' Nike Shox R4 series aims to promote people's enthusiasm for running sports. Running Chaussures Sports Sportswear To share this whirlwind of influence once again expanded, specifically to its UNDERCOVER x Nike'GYAKUSOU 'series, Nike Sportswear and FCRB together into the exhibition team, the exhibition includes three brand new products and limited introduction of new clothing, Exhibition dates from June 15 until 21.

Vietnam, South China Sea may be considered to support or take risky action the United States

2011-06-16 11:05:39 | 日記

Vietnam provoked the South China Sea triple motive "troubles Tungyin" transfer internal pressure; test China patience bottom line; opportunities for U.S. involvement in the reporter / Zhao Quanmin recent months, Chaussures Sports the outside world for the situation in the South China Sea region can maintain a stable growing concern. Since the end of Vietnam and China a series of frictions and diplomatic row broke out at sea, and both sides of the controversy is more in the past week reached a recent peak. 10 evening, Vietnam announced that the Ministry will be 13 near the coast in which a live-fire exercises at sea, and warned all ships away from the area. Vietnam this gesture immediately triggered the parties concerned. Experts point out that the Vietnamese continue to test in the South China Sea issue China's patience on the bottom line, on the one hand want to "lead the East troubles", the use of pressure from China to attract the attention of domestic public; the other hand, also because the Vietnamese in the South China Sea issue to determine to obtain U.S. support. However, for the United States, the game between China and Vietnam is just a pawn. The more fierce media speculation, "South China Sea" in Vietnam accused China of undermining their marine exploration activities shortly after the June 9, the Vietnamese called "Chinese fishing boats in the ocean surveillance ship of China under the cover of another fiber optic cable cut exploration in Vietnam", Vietnamese Foreign Ministry statement once again, "against China's sovereignty against Vietnam in the South China Sea." However, the June 9 event the real situation is that a Chinese fishing boat the morning is normal operation, only to suddenly confronted with the illegal expulsion of the Vietnamese armed ships, including fishing nets and a fishing vessel operating illegally in the Vietnamese oil and gas field exploration ship's cable winding together, the more craft, regardless of the lives of Chinese fishermen, Chinese fishing boats drag down the line more than an hour. Chinese Foreign Ministry spokesman Hong Lei 9, said: "Vietnam is a serious threat to the ships approach the safety of Chinese fishermen. Wanan Nansha Islands in China, Vietnam beach waters for illegal fishing boats Chinese oil and gas exploration and driving, a serious violation of China's sovereignty and maritime rights and interests. China urges Vietnam to cease all infringing activities. "Surprisingly, the remark on the second day in Hong Lei, Vietnam further overstating gesture, announced 13" in which a certain area of ​​the coast of the Ministry of held for 6 hours of live-fire exercises ", and warned all ships away from the area. AP commented on this, Vietnam The aim is clearly to "response" to China after the Vietnamese in the area to stop all oil exploration activities. China Radio International Vietnamese Ministry Chenmin Ling told "World News" correspondent, in the chaos of the South China Sea dispute led to a large number of Vietnam all the media coverage, whether it is official media, or folk media, all of the South China Sea has shown great sensitivity and concern, from text to images, to video, far more than the amount of information reported in the Chinese media. "In their report which has been emphasized that some of the controversial Vietnam's territorial waters are" Chenmin Ling said. For China related news, the Vietnamese media are timely rebuttal. In addition, a very interesting point is that the Vietnamese media reports in the daily also carried a lot of subtle propaganda, many people in its previous report, read to the Vietnamese soldiers in the occupied South Sea island, hard details of life, and how to develop the island's processes, "such reports almost never stopped." "Troubles Dongyin" transfer conflicts in recent years, Vietnam began to establish himself more and more emphasis on national ocean awareness. Just this month, Vietnam has also organized a special "Ocean Month" activities, and in the international media to run a large number of marine APIs, including the British Broadcasting Corporation (BBC) that the international media; Vietnam's domestic media is trying to find "historical basis" in an attempt to prove some of the Nansha Islands and Paracel Islands belong to its territory. Ocean awareness, Vietnam, South China Sea issue is just a big fuss for a reason. Since 2008, Vietnam's economic situation began in an unstable state, in this year, sweeping the global financial crisis, exacerbating the plight of the Vietnamese economy. China Institute of Contemporary International Relations, Chu Hao told "World News" reporter pointed out that, since December of last year, Vietnam's overall inflation situation is very serious, and has signs of catch-up situation in 2008. "Vietnam is now very difficult thing for fear of social instability." He said, the end of April this year, Vietnam's northwestern ethnic neighborhoods have had "fighting for independence" incident, nearly 1 million people about to set up an independent Kingdom, although after the events in the military and police repression was to settle, but Vietnamese officials for the stability of society as a whole is still deep concern "in this case, Vietnam would consider 'troubles Tungyin', namely, by external pressure to attract domestic people's attention, this time, China will become a target. " Vietnam to get U.S. support for it, however, is well known, the more disparity between military forces in Vietnam in the military is not China's rival, while Vietnam and why dare to challenge China? China has been consistently demonstrated outside the image of peaceful development, and this policy of peaceful development, but also the courage to continue to explore making Vietnam the bottom line of China's tolerance. Chu Hao said that China once said that tough, Vietnam will soon "go back", this process is actually a policy and diplomatic game. In addition, another important reason is that, in recent years, the United States to seek restrictions in the Western Pacific region influence the development of China, Vietnam is to seize it, to determine the issue in the South China Sea to obtain the support of the United States, which prompted the courage to take risky actions. Vietnam and the United States had played 15 years of the Vietnam War, relations between the cold war, until 1995, only between the United States and Vietnam resumed diplomatic relations. However, in recent years, the United States and Vietnam relations have developed rapidly, in August 2010, held in Vietnam on the ASEAN foreign ministers' meeting, U.S. Secretary of State Hillary Clinton involved in a high-profile South China Sea dispute, led to the outside of Vietnam will become the "new allies" number of guesses. Since then, Vietnam has become a popular U.S. media pay more attention to country. The evening of June 10, in Vietnam on the occasion of the sea disputes tension, the Vietnamese Foreign Ministry declared, including the United States hopes the international community to take action to help reduce tension in the South China Sea. Reuters commented that the continued escalation of the more recent tensions, the tension will make diplomatic trouble, and may be involved in the dispute among the United States. Some analysts pointed out that Vietnam once the judge can get U.S. support, it may take risky actions. But most experts agree that Vietnam hopes to get U.S. support misjudgment of the situation to the current U.S. economic situation and international situation, the United States-based international strategic goal is stability. Chu Hao pointed out that the Philippines and Vietnam in the disputed South China Sea with China, the United States in supporting the process of the two countries will be very different. The Philippines is the U.S. military allies, the United States and the Philippines signed the alliance agreement provided that if the conflict in the Philippines coastal waters,Air Shoes the United States are obliged to protect them. But Vietnam is different, though compared to the previous US-Vietnam relations are improving, and Vietnam through different channels you want access to U.S. security commitments, "but in Vietnam for the United States, but a game between China and the U.S. pawn." News Links: China wary of come from the more recent years, China has a strong and rapid rise at the same time, China's marine rights awareness rising, including in energy, navigation, security interests continue to extend emerged on the situation. However, faced with a variety of related initiatives taken by China, Vietnam, that their safety has been greatly affected. Vietnam is a strip of land shaped the country, two narrow width of the middle, so the inherent geo-strategic position is very clear. Vietnam's land area, the narrowest place less than 50 km, which is approximately equivalent to Beijing West to East Sixth Ring six-ring distance. Therefore, Vietnam is very worried about the fate suffered by cut down the middle. To avoid this situation, the Vietnamese adopted two measures, one of which is the expansion of the sea, increase their strategic depth; the other hand, is expanding to the west on the road. In China the concept of marine awareness and rights have not been fully wake up before this sea of ​​Vietnamese expansion was carried out very fast, so far, Vietnam has occupied 29 in the South China Sea islands. Vietnam, China held a grudge for another reason is that in the 1st century BC to the 10th century most of the time, the Vietnamese are in ancient China under the rule of the regime. Historically known as the "North is" time. Vietnam believes that its invasion of China during this period of time, no matter how much publicity the Chinese side has made, in addition to Vietnam and France and the United States during the war, the Vietnamese have always been wary of China. Of particular note is that young people account for the total population of Vietnam, 60% -70%, and most of them born in 1975, they are all grown up after the Vietnam War, had been "anti-education" effect. June 5, some people in Hanoi, Vietnam Vietnam Embassy in China and the Chinese Consulate General in Ho Chi Minh City before the protest, which is inside most of the participants are young people.


Sports brand giants "Nike," the legendary business story

2011-06-09 22:53:36 | 日記

The spring of 1985, the United States hundreds of millions of television viewers to see such an advertisement: a basketball court quickly roll it toward one end, waiting for a handsome guy in there, easy to wear colored shoes with a foot hook the ball into the hands of and began moving the ball at the same time, the engine came the harsh engine noise, the roar of the engine getting louder and louder, the young man followed soar. The last 10 seconds of advertising is Jordan's "Walk in the Clouds", even if the audience had never seen the basketball game will sigh in his superb skills. This ad is not only a proof of Jordan has a special ability to fly, but also hinted that his feet and the shoes have necessarily linked. In this ad, that magical young man is the famous sports star Michael Jordan NBA, his pair of shoes at the foot of the famous brand "Nike." Before retiring, Jordan Nike Air Shoes : "Phil Knight and Nike, to turn me into a fantasy figure." And there's Knight is the "Nike" the founder of his, to a small company into a a large group, unknown to Michael Jordan had pushed to the star position. In 1938, an ordinary boy born in the United States, and most of the same age at that time, he likes sports, playing basketball, baseball, running, and his name is Phil Knight, as an ordinary ordinary young man, He Adidas, Puma Shoes sports brand is very familiar with these, but surprising is that this extraordinary young man, after creating a new brand - Nike, Adidas, even more than in sports the dominance of the field. Knight has always liked sports, nearly all of his high school paper is concerned with the movement, and even universities have selected the headquarters of the United States Track and Field - University of Oregon. Although Knight like sports, but only a mediocre grades 1 mile runners, his worst score of 4 minutes 13 seconds, almost no access to world-class athletes (score of 4 points) ranks, almost like him too many people! But fortunately so, otherwise we will not see today a great entrepreneur. In Oregon, Knight met his lifelong mentor, is his coach Bill Bowerman. Bowerman had 50 years to break the world marathon record straight, Eugene, Oregon, and thus also become famous. He is a strong sense of professionalism of people, one mind to make their sports teams than any other team. Training and competition, the athletes foot disease is the most commonly committed, Bowerman he wanted to design a shoe, the end of light and sound support, small friction and stability, thus reducing the pain of athletes foot, Running a good result. Thus, Bowerman designed the pieces of the pattern of sports shoes. He found several shoe companies, but no one cares about him, ask yourself altogether stubborn cobbler Bowerman, learned to make shoes, in a Games, the athletes put on his hand-made by him, the appearance of ugly but comfortable shoes, light weight, the results ran out of the race than any previous are good places. After graduation, Knight continued to pursue MBA degree from Stanford University, and Steve Ballmer will continue to do track and field coach at the university and the design of sports shoes.://www.frenchtn.com>Chaussures Sports In 1960, Knight graduated. In a survey during which he mentioned many sports star and ordinary athletes in fact have a common goal: to defeat Adidas, more and more athletes to wear the Japanese production of high quality low price shoes - Tigers Tiger. Knight decided after graduation to look for an opportunity to Japan. Exhibition in Japan, Knight Tiger met the Japanese manufacturers of sports shoes, he claimed to be from the United States "Blue Ribbon Sports company," Tiger just need an agent to enter the U.S. market, so he power of attorney to this inexperienced young man. Deputy Knight got the right to immediately find Bowerman, both of them invested $ 500 to form a real company Blue Ribbon Sports, Tiger sports shoes as the exclusive distributor in the United States began the initial start. This "Blue Ribbon" is the "Nike" the predecessor. Nike brilliant start-up time, no warehouse, the inventory on the Knight Knight basement home father, he and two of a tube Finance Bowerman, a tube design, with very understanding. He has proven to the market forecast is correct, this low-priced shoes sell well, the first year sold $ 8,000 worth of goods. 1968, by Bowerman shoes restructuring had become Tiger Cortez's best-selling products, shoes, and Knight as the company's development and lay a solid financial foundation. The company's business began to improve it. Soon, the Japanese head office aware of a good product sales, we ask them to transfer after the first delivery. In this way, Bowerman their costs greatly raised, and had to redouble their efforts to sell. But Japan is also often not on time delivery, first-class product even secretly stay in Japan to defect to the United States. Once they received a number of shoes Bowerman, the customer wearing a two weeks on the separation of the upper sole. They had to swallow, in order to maintain credibility, in a timely manner to the customer returned the. Even more exasperating is that Tiger also sent representatives to Eugene, to purchase a 51% stake in Bowerman and accounted for in the five directors, two seats, if you reject the request, immediately stop supplier. Japanese suffered extremely difficult and unbearable Bowerman and Knight, flatly rejected the non-copies of the request. Knight and Bowerman decided to open one of their own company, he named Nike, which is based on the name of the Greek god of victory and taken. The NIKE name, in the eye of the West is very lucky, easy to read and easy to remember, it can be loud on. They quickly launched a "Nike" name sports shoes, and a fine trademark of project design. Nike, the famous "a hook" trademark eye-catching, with a visually appealing, and sports shoes and other sporting goods should have the kind of movement, a symbol of strength and speed. To advertise, Knight and his wife hand-printed Nike T shirt to the Olympic Games preliminary field distribution, but to see people ask: "Who is Nike?" But in the game, the Knight to the small a handful of the limelight, be persuaded to use this new pair of shoes to marathon runner in fourth place seventh, while the athletes wear Adidas shoes were the top three in qualifying. In the athletic shoe industry, Nike is facing fierce competition. Knight and Bowerman aware of: If you can not develop new and better products than the current product, did not want to increase market share. And, so far, the U.S. footwear manufacturers produced before the Federal Republic of Germany is far smaller than the production of foreign Adidas shoes. In 1975, a Sunday morning, Steve Ballmer baked waffles in the iron mold playing a kind of urethane rubber, a new type of shoe made with it, in this waffle-style shoes fitted with small rubber, nails, make this flexible soles popular than the other shoes on the market flexibility are strong. This looks very simple product improvement, as the starting point for the cause of Knight and Bowerman. In 1976, Nike's $ 8,300,000 the previous year soared to $ 14,000,000. It is developed like wildfire, the company is developing a new style shoes and spend huge sums of money. In these improvements, the Nike Air people left a deep impression. acheter air jordan heel is used to embed the Department of inflatable cushion, it is a trump card company shoe technology. It sponge or foam rubber than the much longer period of flexibility. Comfortable and stable. Now, almost all of produced authentic Nike Nike shoes embedded with such a cushion. Interestingly, consumers are not aware of this mystery, however, but this is the Nike high-quality, high performance, high-quality lies. How to do it? So in the advertising sales staff on the planning moving some brains. Soon a very unique and attractive posters appeared. Nike shoes in a heel opened two "windows", one through the "window" to see the soles of Nike Air. Significant piece of poster to attract consumers and make them clear to see the Nike sports shoes better skill than the other place. The next two years, "Nike" in sales followed to quadrupled. To the late 70s, Nike, nearly 100 researchers, many of whom have biology, chemistry, experimental biology, engineering, industrial design, chemistry and many related fields as well. It developed a strong research force of more than 140 different styles of products, many of which product is the market the most innovative and most advanced technology. These styles are based on different foot type, weight, running speed, training programs, gender and level of technology design. These different styles, different prices and multi-purpose products, attracting thousands of runners so that they feel is to provide the most complete variety of Nike running shoes manufacturers, millions of all kinds, all kinds of ability runners have this idea. Rely on never-ending corporate philosophy, to 1979, Nike through the planning of new products to market and strong sales, market share of 33%, and finally squeezed into the original by the Adidas, Puma and Tiger built "iron triangle", a sales star. By 1981, its market share even 50%, far ahead of Adidas, and Knight himself running into the "Forbes" magazine coveted the 400 richest Americans list. Nike culture "sports, performances, free and easy freedom of sportsmanship" is the pursuit of personalized Nike's corporate culture. The distinctive feature of the corporate culture from the traditional concept of corporate image, Nike is adventurous pioneering companies, in their green Oregon company is located, has bred a culture of well-designed, Nike a The veteran manager, who recalled: "It was like a full sibling in the brotherhood of the environment. colleagues were happy to drink together, stop talking about sports, and active and self-proclaimed anti-traditional character." Each 6 months, Knight of the management team to meet and discuss strategy. The party kicked up a row of "tit for tat" with. Knight always encourage confrontation, or even encourage confrontation, and he, like everyone else, accept other people's loud accusations. Nike corporate location, like school, like a forest, jogging trails, lakes, football pitch. Knight hopes to create a harmonious work environment, he believes the world has enough chaos, the working time should be like home free. At the famous Nike ad strategy, also show different from other people's vitality. Nike is different from finding the type of athletes Adidas, they independent, strong personality, bad temper, aggressive. Such as tennis star John McEnroe, people always see him on the tennis court tantrums, and the authority of their quarrel. There are tennis star Andre Agassi, his beard, disheveled hair, cut short when the tennis pants to jeans, which jeans pants have become a Nike tennis specialty products. With these big-name sports stars glowing testimonials, Nike sports shoes are no longer just a sports shoes, and became idols and symbols of social status. In 1984, Nike's strategy to re-establish endorsers own image. He and Jordan signed a 5 year contract, the conditions to Jordan Nike's stock also includes gifts, as well as unprecedented courtesy, to use the Nike shoes Michael Jordan's name. Almost all people think this is stupid talent, and is just a spokesperson for it. But Knight insisted on doing this, Jordan Nike impact is enormous. Jordan, which embodies the energy, the prestige, superior level of competition and exciting sporting spirit, his ideal weight than any of the Nike logo. Nike, Jordan created a new brand with "FT Jordan" (AirJordon), production of colorful basketball shoes and matching apparel. "FT Jordan" is a successful advertising campaign, is also the brand battle victory in the first year, with sales of up to 1 billion U.S. dollars. Jordan for the first time to wear the shoes of the NBA officials have been banned, they think it violated the league's dress code regulations. Nike keenly felt this was a good opportunity for public relations activities, then launched an advertising support, claiming that "the FT Jordan," was banned because of its "revolutionary design." Nike and the results of "FT Jordan" boarded the cover of countless newspaper headlines, NBA came under attack. Finally, in order to facilitate this outcome Nike ended. Advertising with athletes is that many people think, but only the most successful Knight! There are well-known that many people "just do it", the first "Just do it" ad's protagonist is a wheelchair athlete Craig Brown, repair, advertising slogan that appears in white against a black background. No Advertisements