Cool Look with Great Heart - Rolex GMT Master II Pepsi Watch

For Rolex fans there remains something special to expect, such as the brand's unfinished business with some of some released models. The year 2008 saw a new stainless steel with the ceramic bezel GMT Master II, which then turned out to be a rather hotly sought after and well received timepiece. Yet many people missed the Pepsi bezel, with a two-toned blue and red combination, and the Coke bezel, with a red and black combination. Actually color is not exactly the issue, since we've seen Rolex produce new ceramic bezel insert in different colors like black, blue and green. The key point here, however, is that the company hasn't accomplished demonstrating two colors in a one piece of ceramic bezel. Thus the whole thing here seems more a technological issue instead of just a matter of timing.

The Pepsi bezel variant has long been considered as one of the coolest Rolex GMT Master II models. the watch comes with a 40 mm stainless steel case. Besides a cool look, it gets also a great heart -- the 31-jewel Rolex 3185 movement, COSC certified.

Nevertheless, it's been not quite an easy thing to get such a stunning luxury with such a cool design, especially for the not-that-rich people. If you are wealthy enough to splurge several grand on a wristwatch without any hesitation, it would be perfect, otherwise it would be wiser of you to go for the Rolex replica watches. those replica watches of high quality are never to disappoint you.

Tubular rebels

Sticking out over a precipice in the Italian Alps, this refuge for mountaineers is a bleeding-edge example of extreme architecture. The building combines the latest techniques in lightweight construction and applies them to one of the most challenging locations imaginable.

A high-tech Alpine pod, New Refuge Gervassuti perches on a narrow ledge on the Freboudze glacier, providing room-with-a-view sleeping quarters for climbers while gathering data for scientists. Topped with photovoltaic panels, the refuge is the closest contemporary architects have come to fulfilling the dream of creating a self-sufficient building that consumes no resources and produces no waste.

Modular, mobile dwellings like this were predicted by pioneering architects including the radical Sixties outfit Archigram, but they have only recently been realised thanks to computer-aided design and fabrication techniques. The 12-bunk refuge has more in common with the cabin of a Boeing than an Alpine cabin, featuring a tubular structure with porthole windows and fitted with sophisticated electronics for monitoring and transmitting meteorological data.

The tubular form is the most efficient way of achieving the structural strength required in such a hostile environment, helping it withstand rockfalls, storms and extreme snow loads, while the latest insulating materials ensure the interior is habitable even in the most bitter temperatures.

Italian architects LEAPfactory designed the refuge for the Italian Alpine Club. The architects specialise in hi-tech, low-impact mountain structures; their name, LEAP, is an acronym of Living Ecological Alpine Pod. The half of the cylinder closest to the mountain is lined with beds while the half cantilevered over the giddy void is given over to a living area and kitchen, with a fully glazed end wall giving mountaineers to-die-for views.

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Vintage figural crab brooch may highlight 1,200-lot discovery auction

The April 14-15 Discovery Sale at Thomaston Place Auction Galleries will include more than 1,200 lots of fine art, estate jewelry and watches, furniture, porcelain and pottery, sterling silver, carpets, lighting, oriental items, toys, firearms, art glass, textiles, ephemera and collectibles.

The fine art collection will include more than 500 lots of paintings, etchings and lithographs created by American and European artists. The paintings include examples of early folk art, still life works, portraits and landscapes. There will also be 50 examples of sculpture, including works executed in bronze, marble, ivory, wood and stone.

The furniture will include more than 120 lots of American and European pieces – both formal and country, antique and contemporary – in a variety of styles. Included in this category will be a 19th century highly carved oak Continental two-part court cupboard; a Victorian mahogany handmade coin collector’s cabinet with 12 drawers; a mahogany frame Chippendale camelback sofa with linen fold legs and fully upholstered in crimson velour; a circa 1820, English Regency mahogany leather top rent table; and a 1920s chinoiserie sideboard in cinnabar red lacquer with raised gold landscapes

Estate jewelry and watches total 135 lots in this auction. Jewelry will include a custom, handmade 14-karat yellow and white gold necklace with box link chain and diamond set pendant; a pair of 14-karat yellow gold mounted square Japanese cloisonné panel water lily design cufflinks; a vintage handmade 14-karat yellow gold figural brooch depicting a hermit crab set with a cabochon oval amethyst body and ruby eyes; and a 14-karat white gold marquise shaped cluster ring with 25 round diamonds. The large selection of wrist and pocket watches will include examples by Lucien Piccard, Longines, Rolex, Omega, Elgin, Hamilton, Wittnauer and Waltham.

Three interesting pieces of early technology will be offered: An Edison Deluxe mahogany cased phonograph, floor model C250 in an Egyptian Revival style mahogany case with 14 original Edison Diamond Discs (80 rpm), a box of extra needles and a needle cutter; a French stereopticon viewer made by L.E. Taxiphote with three drawers for glass slides (some remaining) and mahogany case; and a circa 1900 six-turn cylinder Swiss music box with rosewood case with inlaid lid.

The 75 ceramic and glass lots will include a 20th century art pottery vase by Fulper; a 20th century fine art glass vase by Vicke Lindstrand for Kosta; an 18th century Frankenthal figure of a radish vendor wearing mob cap; and a circa 1920 Libbey cut glass center bowl with matching pair of candlesticks.

And finally, the auction will present a diverse variety of useful and collectible items, such as a circa 1920 Bath, Maine, green painted shipbuilder’s chest; a Nantucket swing handle Basket signed on bottom “Dorothy B. Clarke, 1984;” a custom made pair of fancy parade chaps by Verlaine Desgranges, Cody, Wyoming; a deep terracotta fan shell over-door architectural element in old white paint; a group of three Battersea enamel on copper miniature boxes; a nest of five 19th century banded pantry boxes in natural finish; two circa 1900 sand art bottles; and a late 19th century tan leather Louis Vuitton gent’s toiletry case.

It's all about the experience

Luxury brands have taken to experiential marketing with gusto; many consumer durables companies are also focusing this tool for their luxury products

Sandeep Sethi, a senior real-estate marketing professional, was blown away by the experience during his first visit to the Audi store at Mathura Road, New Delhi. The showroom was spacious, which made him feel comfortable, and he could easily cruise through the store without encountering any roadblocks. The various models were neatly displayed, and help was at hand in case he needed to clear any doubt. He was thoroughly impressed by the professionalism. Now Sethi drives around in an Audi A4.

This two-storey showroom of the German luxury car manufacturer, Audi, has 20 cars on display, and is spread over an area of 30,000 sq ft. The showroom is based on the unique Audi Terminal concept and has a unique 250-ft wide store front. It has a honeycomb aluminum fa?ade and inside the showroom there are escalators to ferry prospective buyers up and down. It hosts the Audi Shop and the Audi Exclusive Elements, where customers can order customised products and purchase a variety of Audi branded merchandise. “Audi has 15 showrooms in India based on the Audi terminal concept. Six of these are Audi terminals and the rest are Audi terminal concepts. While the terminal’s architecture embodies the sportiness of the brand, the aluminium fa?ade reflects Audi’s expertise in lightweight design,” says Michael Perschke, head, Audi India. In short, the onus is on providing a unique experience first ― no hard sell, no desperate salesmen shadowing you till the end of the aisle. But Audi is not alone. Most luxury brands have taken to experiential marketing with gusto; many consumer durables companies are also focusing this tool to showcase their luxury products.

Is this simply the age-old sampling in a new bottle or is it an innovative way of wooing consumers. Narayan Devanathan, national planning head, Dentsu Marcom, says, “It’s what brands have been doing at Pragati Maidan for decades now at the Trade Fair, the Book Fair and the Auto Expo. It’s what brands have been doing at rural haats and melas for years. What has happened is luxury products are using this concept because they have very limited avenues to showcase their products.”

That said, this also opens up opportunities for specialised firms/agencies in India. Mark Barrett, chief executive officer, Asia Pacific, of London-headquartered creative agency Imagination, says, “We focus on the reflection of a brand’s values in our styling and interior of the concept stores, brand experience centres, exhibitions and events, which are now playing a major role in brand management. Increasingly in India across sectors such as retail, automotive and technology bringing brands to life is getting critical.”

Sensing an opportunity, a bunch of global communication agencies have now set up shop in the country to lend a helping hand to their clients to develop strong and unique creative concepts in the field of experiential marketing. Isabelle-Jasmin Roth, managing director, India, of Munich-based communications agency Avantgarde, says, “The concept of experiential marketing in India is not entirely new ― a lot of companies like Mercedes Benz or Tag Heuer are already working with this concept. The main industry clusters are automotive and lifestyle, plus the fast growing luxury marketing outfits. Experiential marketing holds a strong sales proposition in terms of bringing a client as close to the brand as possible, through the interaction of all of his or her senses and emotions. The risk is if you don’t execute experiential marketing well, it kicks back strongly in a negative manner.”

It’s not just through experience zones that companies are trying to woo prospective buyers or improve their brand recall; there are events that seem to serve a similar need. Perschke of Audi India says, “We do such events with our dealers. We had a fashion show with designer Vijay Arora that showcased our products through a lifestyle experience.”

Korean consumer electronics company LG also uses events and roadshows to get close to its consumers, especially for its premium products. LK Gupta, vice-president (corporate marketing), LG India, says, “With our Experience on Wheels campaign, we took our high-end products to the doorsteps of people. With a budget of Rs 10 crore, five luxury Volvo buses will cover 150 plus cities. These are designed to look like mini apartments and aim to show how a home might look in the future. There are indoor consultants, who give advice on how to do up a home. Starting in October 2011, this campaign will run for about a year.”

Consumer contact is high on most consumer durables company’s agenda. Anirudh Dhoot , director, Videocon Group, says, “It is high on every company’s agenda because it is an exclusive platform to showcase one’s products on one’s own terms and ensure the best experience to the customer. In this industry one needs to feel and experience products to get convinced and make a decision to buy, especially so for high-end products. We frequently do ground activation, such as mall activity, mobile experience zones for LCD/LED TVs and high-end washing machines, side-by-side refrigerators, microwaves etc.”

Smart phone leader Samsung has unveiled a similar initiative. “Samsung Smartphone Cafe is a retail initiative that we started last year wherein we sell and display smartphones, tablets and laptops. Samsung product consultants at the Smartphone Cafes and Plazas demonstrate the products like flat panel TVs (3D, LED, LCD), home theatre systems, digital cameras, refrigerators, washing machines, microwave ovens, A/Cs, tablets, smartphones and printers ― all displayed in an uncluttered shopping environment. The product display is interactive and aimed to engage the customers better,” says a company spokesperson.

The idea of offering the experience first seems to be catching on with real-estate developers like Ashiana Housing. It has something like a trial home which gives the prospective buyer a clear idea of the floor area, specifications, facilities and services. People can come and choose to stay for a week or a month before deciding to buy a flat. You have to pay a price for this but that’s just a token amount, insists Ankur Gupta, joint managing director, Ashiana Housing. “The idea behind trial apartments is to give customers a first-hand experience,” he says. “At one of our properties we have had 90 per cent conversion, which includes customers who have taken a unit on rent as well as those who have purchased a unit after staying in a trial apartment. We hope this ratio will increase as people become aware about this concept.”