志情(しなさき)の海へ

琉球弧の潮風に吹かれこの地を掘ると世界と繋がるに違いない。世界は劇場、この島も心も劇場!貴方も私も劇場の主人公!

Nationalizing Consumption: Products, Brands, and Nations ←Vienna(ヴィエナ)からの論稿です!この時代の文化とブランドそして!

2018年07月13日 16時32分18秒 | Academia

(公園の青いベンチとユウナの樹木、青いベンチが気に入っています。猫の里親さんたちもやってくるベンチ!)

たまに病院に行くと駐車場も満杯でこんなに患者がいるのかといつも驚いてしまいます。病院と病気は生きている間、身体そのものと絶えず係わっていくのですね。病院の持つ陰のエネルギーに負けないように明日の目標を見つめなければですね。余所見をしないで、でした!以下は送られてきたアカデミアです!ハワイに行って思ったことは、ネイティブハワイアンは植民地の住人(地元民)で彼らの文化は資本の餌食(うまい観光資源)になっているというイメージでした。沖縄もそうならない仕組みが必要ですね。インディオのリゾートのような沖縄文化ではないですよね。

  論文の結論の部分です。

 

Nationalizing discourses and practices of consumption combine cultural, economic, and political dimensions of nationhood. They actively share in the never finished processes of nationalization and de-nationalization. The economic crisis, the political goal of an independent nation-state or of fully achieved national sovereignty boost nationalizing product communication.
 
Promotional and journalistic texts, as well as propaganda by governmental and para-governmental bodies, are the most conspicuous part of this discourse.
 
It remains a lot harder to reconstruct the communicative actions of ordinary consumers. However, it is possible to show that nationalizing communication in advertising or buy-national campaigns linked up with broader discourses about the nation and that actors beyond the immediate reach of the government or of business interest groups took up their concerns.

Consumer goods belong to the ÒbanalÓ forms of nationalismÑbanal but neither necessarily harmless nor inoffensive. And yet again neither necessarily harmful or offensive.
 
The analysis of such nationalizing product discourses is an excellent instrument for tackling the fact that the nation may be a mythological construction but that it has a hold even on people who consider themselves as enlightened, liberal citizens and who are convinced that they do not easily fall prey to narrow-minded nationalism.
 
In short, a good case can be made for integrating research into the history of consumption and nationalism studies into the attempt to elucidate the interaction of products, brands, and nations

ある国を理解するのに、歴史書よりその国の製品が凌ぐとの言及もありましたね。製品、生み出された物のもつ力はナショナルなイメージと共に普遍性を帯びるのは確かだね。

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