Looking forward to the Jimmy Fallon Show stage (TWICE)

Looking forward to the Jimmy Fallon Show stage (TWICE)
「ジミーファロン・ショー」のステージに期待（TWICE）

TWICE to appear on "Jimmy Fallon Show", teasing a performance of English song "The Feels"


★　"TWICE" will appear on NBC's flagship talk show "The Tonight Show Starring Jimmy Fallon". The greeting video has been released.


The video was recently uploaded to the show's official YouTube, but is currently set to "private".


In the video, TWICE teases their appearance, saying, "We will be performing our new single "The Feels" on the Tonight Show on October 1st. Be sure to watch it. Thank you."


"The Feels" is TWICE's first full English single, and will be released on October 1st at 1pm. TWICE will appear on "The Tonight Show Starring Jimmy Fallon" which will air at 2pm on the 1st (Japan time).


TWICE will be appearing on NBC's flagship talk show, The Tonight Show Starring Jimmy Fallon.


They will apparently be performing their English song "The Feels" on the popular American show.


TWICE was the girl group that led the resurgence of the K-pop boom that began around 2016.


With TWICE at the helm, K-pop girls have once again begun their journey from Korea to Asia, and from Asia to the whole world.


Attracting the attention of K-pop fans, TWICE has been active as a multinational K-pop girl group, traveling between Japan and Korea.


Their overwhelming popularity in Japan was largely due to the Japanese members' performances that lived up to expectations.


However, over the years, the popularity of K-pop has spread from Japan to Asia, and from Asia to the whole world.


In the midst of all this, it seems that TWICE has become a little too comfortable with their activities traveling between Japan and Korea.


TWICE's popularity in Japan is certainly great. Even including the boys, there was a time when they were at the top of the K-pop group charts.


However, even though K-pop has become increasingly well-known around the world, TWICE seems to have been unable to gain the extra power to reach the world, perhaps because they were so popular in Korea and Japan.


The reason why I feel this way is because BLACKPINK, who debuted later than TWICE, has been spreading their popularity far and wide outside of Asia.


In a sense, they may have been riding the TWICE boom in Japan.


You could also say that BLACKPINK's musical strategy of targeting fans around the world from the start meshed well with TWICE's popularity in Japan.


Perhaps they gained the power to jump from step to step.


However, as K-pop is attracting interest from all over the world, TWICE's music should have had the appeal to reach the world at some point.


In fact, YWICE's music was very popular in flash mobs all over the world. American K-pop fans also participated in flash mobs dancing to the music video for "LIKEY," which was made in America, and the dance for the follow-up song "Heart Shaker."


This shows that there were enthusiastic fans who were looking forward to their debut in America.


It could be said that TWICE had a chance to enter America and gain the same popularity and response as BLACKPINK.


However, while they hesitated, the opportunity passed and BLACKPINK overtook them.


It could also be that the failure of sending Wonder Girls was still lingering in their minds.


When they toured America, it was written that "they only had about three singers who could sing," which could also be said to be due to a lack of preparation and effort in advance, for the reasons mentioned above.


If TWICE had continued around the time that BTS, other boy bands, and BLACKPINK were coming out, I don't think they would have been written about like that.


K-pop was generally treated as cheap music, music for children.


Even BTS must have been seen that way by people other than K-POP fans.


What is BTS like now that they've maxed out their popularity in America...?


I don't know if they'll perform English songs on "The Tonight Show Starring Jimmy Fallon," but I think TWICE should confidently show off their style and K-POP confidence to American fans so they can get used to it.


There's no way that TWICE's performances, which are popular in Asia, won't be popular in America. If they visit America more often, the number of fans who come to the venues will increase, and complaints like "they're bad at singing" will become less and less common.

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