The best strategy to maintain TWICE's popularity
TWICE人気を守る最上作戦
TWICE Sana, Jihyo, and Mina release individual teasers, "eye-catching beauty"
Girl group TWICE's Sana, Jihyo, and Mina showed off their goddess-like beauty.
JYP Entertainment, the agency, released individual concept teaser images for TWICE's new song "YES or YES" on various official SNS channels at midnight on the 25th.
This is the second installment following the individual teasers for Nayeon, Jeongyeon, and Momo released on the 24th, and this time Sana, Jihyo, and Mina showed off their unique beauty. The three are smiling brightly while holding items with "YES" engraved on them, such as coins and flags, which symbolize the concept of the new song "YES or YES".
TWICE will release their 6th mini album "YES or YES" on various music sites at 6 pm on November 5th. Currently, the first track list teaser image for the new album "YES or YES" has also been released. According to the tracklist image, the first track and title song "YES or YES" was written by Shim Eun-ji, who also wrote the lyrics for TWICE's "KNOCK KNOCK," further raising expectations.
(From K-POP News)
They are also paying attention to other girl groups. Because of this, it has become even busier to follow TWICE's activities as they continue to make comebacks at a rapid pace.
It's fine for me because I only follow their activities through the Internet. But I think it must be hard for ONCEs who keep an eye on TWICE's activities while keeping an eye on their event and concert schedules.
TWICE's activities, even when it comes to comebacks, are twice as fast as other girl groups. Even in Korea, they come back faster than other girl groups, and they spend many days and time on their activities in Japan.
And yet they continue to receive passionate support from fans in both countries.
How should we understand this popularity? If they remain popular despite their frequent activities, it must be because they are in demand.
TWICE is rushing to make preparations for their comeback in Korea on November 5th. Following Nayeon, Jeongyeon, and Momo, the second set of individual teaser images for their new song "YES or YES" has been released, featuring Sana, Jihyo, and Mina. All that remains is to wait for Chaeyoung, Dahyun, and Tzuyu. TWICE's popularity shows no signs of waning. It's easy to answer why. None of the nine members have shown signs of fading in popularity. One reason for this could be their good teamwork. Since no member tries to stand out, their popularity may always be balanced among the team. From my point of view, TWICE is the first group to successfully transform the popularity that was born in Korea and Japan into a ripple effect on the world. The reason their popularity has not waned despite their hard work in Japan and Korea is probably because they don't just stay in Japan and Korea, but also go abroad moderately. They go out and ignite the fires of popularity there, then come back like a bell to let the popularity linger. One example is the fact that "TT" is still popular in some countries.
In other words, TWICE maintains its popularity across many countries. It seems that their current hectic activities are the best strategy for TWICE themselves to maintain their popularity.
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