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The era of both Apink and AOA







The era of both Apink and AOA
ApinkとAOAの両雄時代




Namjoo (Apink) snaps a picture in a flower field! "Adorable"


Namjoo of girl group "Apink" has started promoting her group.


On the 9th, Namjoo posted a photo on her Instagram with the hashtags "#PinkRevolution #Namjoo".


In the photo, she is wearing a white outfit with a flower field in the background, staring into the camera and showing off her pure beauty.


"Apink" will release their third full-length album "Pink Revolution" on the 26th of this month.


(From Entertainment News)


In the evening, I watched a YouTube video of AOA's concert that took place in Tokyo in August.


Apink and AOA are the girl groups with the biggest rivalry related to the letter "A".


However, it seems that their rivalry is not just about wanting to be superior to the other.
I've never heard that they were particularly close, but the two rose to popularity around the time when word began to spread that K-pop was in decline.


The girls who flourished during this period were Apink and AOA.


I believe that even though they didn't have any superficial interactions, they shared a common spirit of comradeship, in the sense that they supported K-pop during its slump.


Currently, K-pop is in a slump overseas, including Japan.


In this situation, the only girls who can hold a concert in Japan are Apink and AOA.


Girls' Generation could probably do it too.


The loss of Jessica will be a big blow, and they have lost some of their former power.


Even if they do hold a concert, it may only be a fan meet-level event.


Apink and AOA want to maintain their current popularity while stopping the momentum of the new girls with comeback activities.


After Apink entered the Japanese market, AOA, not wanting to be left behind, has begun to conquer Japan.


The sense of urgency felt towards AOA compared to Apink is similar to that of Girls' Generation, who rushed into Japan rather than waiting for the right time after KARA's entry into Japan caused an explosive response.


At that time, Girls' Generation was already becoming known overseas through social media, but it seems they were taking an all-round strategy rather than targeting Japan.


However, it seems that they had to quickly change their strategy as KARA's popularity in Japan soared with a single breakthrough.


At that time, the only Girls' Generation member who could speak Japanese was Sooyoung, who had experience working in Japan.


KARA jumped in when no one could speak Japanese, but Girls' Generation, despite having Sooyoung who can speak Japanese perfectly, ended up entering Japan later than KARA.


Perhaps they wanted to have a few other members besides Sooyoung who could speak Japanese and make a smart entrance into Japan.


Well, thanks to that, Japanese fans were able to encounter the wonderful girl group KARA.




It could be said that this is the wonder of entropy.
If the order had been reversed, it seems likely that the K-pop boom we see today would not have happened.


Even if it had happened, KARA would have only been marginally popular, Girls' Generation's popularity would have been dull, and the boom would have either been delayed or lasted for a short period of time.


Apink is unlikely to become the KARA of that time.


KARA's role in spreading K-pop music in Japan is probably completely different from that of today, when K-pop, the group that brought about the boom, is in a slump.


In terms of the level of their performances, K-pop girls' singing and dancing have made a remarkable advance.


The performances of K-pop girls around 2010 all had a fresh feel to them.


Perhaps because of this, all the girls looked good on stage.


On the other hand, all the girls looked inferior to KARA and Girls' Generation.


The only group that looked on an equal footing with KARA and Girls' Generation was 2NE1, a girl crush group that appeared a little later.


However, 2NE1, who should have seemed on an equal footing, was unable to gain widespread popularity in Japan.


KARA and Girls' Generation, who played a role in broadening the base of K-POP in Japan, also had a girl crush aspect to their music.


On the other hand, 2NE1, who made girl crush their trademark, were too urbane. Too progressive.


It was also a big factor that living rooms across the country were tolerant of K-POP at the time.


2NE1's popularity was limited to urban areas, and it is undeniable that they were inferior to KARA and Girls' Generation in some ways.


As a result, 2NE1, like other girl groups, gave up on Japan.


And so, it was the right decision to aim for Europe and the United States rather than returning to Korea.


This was because the response was good wherever they went.


Fans who came to Japan to encounter 2NE1 and fell in love with their music followed 2NE1 through social media or in person, reporting on their performances in Japan on social media.


These reactions came back and boosted 2NE1's popularity in Japan.


At the same time, they boosted 2NE1's popularity globally.


In the West, more fans than KARA or Girls' Generation were more likely to say 2NE1 when it comes to K-POP.


Apink and AOA cannot become KARA or Girls' Generation.


KARA and Girls' Generation had enough freshness just in their role of "introducing K-POP to Japan," but Apink and AOA do not.


If there is a role, it may be to revive the appeal of "stagnant K-POP" and improve the parts of the music that have deteriorated (become patterned).


I often see comments saying that they are getting tired of the same girls, similar songs, and similar performances.


It is unclear how much this comment is connected to the decline of K-Pop.


In terms of the above question, I think that Apink and AOA stand out among the current groups and maintain their popularity.


However, they lack the image of being the best.


Although they are at the top of a competitive scene, they lack the power to make the other groups (the girls in front and behind them) weaker.


It seems that they were able to maintain their dignity at the top this morning, but who knows what will happen tomorrow morning.


I would like the two to make their comeback with rough music that aims to be the top on their own, rather than the image of a united front.



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