Two topics in one article (aespa&NewJeans)

Two topics in one article (aespa&NewJeans)

ひとつの記事でふたつの話題から（aespa&NewJeans）

“aespa” arrives in France, “NewJeans” arrives in Saudi Arabia – warmly welcomed at the airport



★ “aespa” arrived in France in the early hours of October 1st.
"New Jeans" also arrived in Saudi Arabia at the same time.
Each of the two groups received enthusiastic cheers from the fans who rushed to the venue.


``aespa'' is scheduled to attend the ``2023 S/S Show'' of ``Givenchy'' held during ``Paris Fashion Week'' on October 2nd (local time). A fan autograph session is also planned at the venue.

Meanwhile, "NewJeans" is scheduled to appear at the "KCON 2022 Saudi Arabia" performance to be held on October 1st. This is the members' first overseas activity after their debut.




Generally speaking, there are two views: that the popularity of the Korean wave cools down and then repeats the second and third booms, and others say that it has become established at a certain level.


My opinion is a little different. I see myself as a mixture of the two mentioned above.
After the second boom (the first in a global sense) in 2010, K-POP's popularity has cooled down considerably.
At that time, Shin-Okubo's Hallyu district, which was crowded with the boom, was closed one after another and became so deserted that there was no sign of it.



However, ever since BTS, TWICE, and BlackPink appeared on the scene, K-POP's popularity never hit the bottom in a strict sense.
BTS, TWICE, and BlackPink had the power and charm to maintain stable popularity.
The music of the three artists quickly captured the hearts of fans not only in Korea but also overseas.



It was also a big factor that BTS actively went on tours overseas.
On the other hand, girls' groups TWICE and BlackPink have also succeeded in promoting the diverse appeal of K-Pop through YouTube with contrasting music styles, leading to their popularity.
This popularity ultimately played a role in supporting BTS' overseas tour.


In addition, outdoor flash mobs, which are weather-dependent, were established as "random play dance" events in rented studios and halls, which also helped expand the popularity of K-Pop.



In other words, after BTS, TWICE, and BlackPink appeared, K-Pop's popularity never bottomed out.
In other words, K-POP was not a music that remained only as a boom or a nostalgic song.


So, has K-POP become popular?
This is also an expression that doesn't quite sit well with me.
If the popularity is constant and continues horizontally, it can be said to be established. However, the current popularity of K-POP (Korean wave) has not continued at the same level. It is clear that the market is still on an upward curve.
In the comment section of SNS, voices of people who are addicted to K-POP and who have just watched a Korean drama for the first time continue to appear.


There are people who say that they have given up on K-POP or stopped watching Korean dramas, but it is normal for people to say goodbye to their hobbies without anyone knowing about them when they lose the desire to pursue them. People don't do anything to kill time. If so, there must be a purpose.
I feel like these posts don't really touch on K-POP (Korean wave), or that a small number of antis write about them and increase the number.
There's something strange about listening to K-POP and watching Korean dramas (to kill time) and then criticizing them...



I've written a lot about this, but the main point is that K-POP (Korean wave) continues to grow in popularity.


In one article (``aespa'' arrives in France, ``New Jeans'' arrives in Saudi Arabia), there hasn't been much talk of two popular girls going overseas. In the past, it used to feel like every day was so different that even taking off from Incheon Airport seemed like each agency was adjusting the schedule to make it a hot topic.
There are many popular groups that are known around the world, and it can be said that the topic of Korean Wave has increased to the point where they are sometimes talked about together.





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