Australian Bureau of Statistics data for the month revealed Chinese arrivals plummeted 9.4 per cent compared with November 2012 -- after years of solid growth. "If this is a trend it is of some concern," said Accor's honorary chairman, David Baffsky, commenting yesterday on the drop in Chinese visitors.
Chinese visitors spent $4.6 billion in the year to September, according to government figures, the second-largest figure after New Zealand tourists. China Eastern Airlines general manager Kathy Zhang said Chinese tourist arrivals had been dropping since October when the Chinese government cracked down on the operators of illegal shopping tours that make up more than half of the tours between China and Australia.
Tourism groups also blamed the new China Tourism Law which is aimed at stamping out cheap Chinese tour operators who offer very low prices and very low quality. Tourism Australia flagged the expected impact on the inbound tourism sector last year.
"We have known about the tourism law for a while now, and always knew that it would have implications, most particularly on the group tour market, when it came into force in October," a Tourism Australia spokesperson China relents on most Western journalists' visas said yesterday. The impact was not unique to the Australian market as New Zealand and Asia reported similar trends in their Chinese arrivals, the spokesperson said.
Destinations such as NSW and Queensland, where commissioned shopping activities are more prevalent, would more likely be affected than Tasmania and South Australia.
TTF chief executive Ken Morrison said the reforms aimed at ensuring Chinese visitors had a quality tourism experience that still represented good value and that they returned home sharing their positive stories of Australia. However, China Southern said its business was not affected by the new laws.
"China Southern continued to record strong growth from China to Australia during 2013, rising by 11 per cent over 2012," China Southern's regional general manager, Henry He, said last night. "We put this down to (three) main factors -- Australia's ongoing popularity as a medium-haul destination for Chinese travellers, continued strong marketing of Australia in China by Tourism Australia and the various state tourism bodies, and continuing enhancements to our own services including a complete fleet upgrade into Sydney, Melbourne, Brisbane and Perth last year."
Chinese visitors spent $4.6 billion in the year to September, according to government figures, the second-largest figure after New Zealand tourists. China Eastern Airlines general manager Kathy Zhang said Chinese tourist arrivals had been dropping since October when the Chinese government cracked down on the operators of illegal shopping tours that make up more than half of the tours between China and Australia.
Tourism groups also blamed the new China Tourism Law which is aimed at stamping out cheap Chinese tour operators who offer very low prices and very low quality. Tourism Australia flagged the expected impact on the inbound tourism sector last year.
"We have known about the tourism law for a while now, and always knew that it would have implications, most particularly on the group tour market, when it came into force in October," a Tourism Australia spokesperson China relents on most Western journalists' visas said yesterday. The impact was not unique to the Australian market as New Zealand and Asia reported similar trends in their Chinese arrivals, the spokesperson said.
Destinations such as NSW and Queensland, where commissioned shopping activities are more prevalent, would more likely be affected than Tasmania and South Australia.
TTF chief executive Ken Morrison said the reforms aimed at ensuring Chinese visitors had a quality tourism experience that still represented good value and that they returned home sharing their positive stories of Australia. However, China Southern said its business was not affected by the new laws.
"China Southern continued to record strong growth from China to Australia during 2013, rising by 11 per cent over 2012," China Southern's regional general manager, Henry He, said last night. "We put this down to (three) main factors -- Australia's ongoing popularity as a medium-haul destination for Chinese travellers, continued strong marketing of Australia in China by Tourism Australia and the various state tourism bodies, and continuing enhancements to our own services including a complete fleet upgrade into Sydney, Melbourne, Brisbane and Perth last year."