Panda and Seo Blog

A cheeky little number associating pandas and seo together



Monitor the evolution of your Google rankings

2018-01-17 19:22:34 | seo

Researching,  tracking,  and competitive  reviews  all of these are part of Search engine optimization package. All  other  metrics being  equal,  would you have a high-authority link With Lower Relevance Or A Highly Relevant Link With Low Authority? There  Is  No One-Size-Fits-All  Solution  For A Search Engine Optimization Strategy. Every Company, Whether Large Or Small, Needs To First Set Some Specific Business Goals And Objectives. From Google is is possible to find your marketing opportunities and set a strategy that matches your current size and goals for growth.  showing Context  is  King when it comes to indexing people in Google's index. Once  you  have your  page  , you will need to build backlinks to your pages to rank.

Getting Started with the SEO Competitive Analysis

Think  Of  SEO As  One  Small Part Of A Much More Cohesive Marketing Strategy. You  Should  Refrain From  Writing  Articles That Are Too Sensitive Or Controversial Such As Adult Oriented Articles And Vulgarity. Keep It Simple, Keep It Direct And Informative. That Is The Best Type Of Article To Deliver.  There  Is An  Old  Adage Used By Webmasters Which Sum Up Most Successful Websites, "Content Is King". It'S Important To Keep This In The Forefront Of Your Mind Before Adding Or Removing The Copy From Your Site. Web Users Surf When you will leave a site very quickly if you give not give them them what they want. When  your Schedule Is  Manic  And You Just Have Not Got The Time To Create New Material, Re-Purposing Existing Content Is The Ultimate Time-Saving Strategy. And Although It May Seem Like The Lazy Option, It'S Actually A Really Effective Aspect Of Content Marketing. Website  Optimization  is important  for  making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals.



Start ranking for these search terms

2018-01-16 06:26:25 | 日記

Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes. On-site optimization is all about publishing awesome stuff in the first place. Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. “SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry.

Use an SEO Service for Link Analysis

Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. Top-ranking webpages in Google have shorter URLs. Old-school SEOfocused on keywords. New-school SEO focuses on high click-through rates, “long clicks”, freshness, and amplification...which are all signals that users are successfully finding the answers they’re looking for in your content. According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products.

Have a category description paragraph

From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the quantity and power of links to any given webpage. Spend some time to get to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement in your content. Knowing your social media influencers will help you expand your reach online and ultimately increase the rate at which your content gets found online. There is no optimal number of words on a page for placement in Google. SEO in Withernsea is here. Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes.

Why Relevancy Matters in Building Real Links

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand – don’t think of what links are good for SEO, but instead think what links are good for your business, your brand, and what links can help establish you as an industry authority. Remember that links, no follow or not, build trust." Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site. The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to and from all your most important pages. There are many theories, some backed by data, that show Google uses user metrics such as bounce rate, click through rate, time on site, etc. when determining the relevancy of a piece of content to the searcher’s query. Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page.

Content is K|ing

It’s vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you’re making multiple typos then visitors will trust your content less. Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web design, fast mobile load times, page navigation and layouts that reflect the needs of mobile users. Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the greater the likelihood is of improving the visibility your website receives in search engines. If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to link to each country or language’s site. Apple even has a page that lists all the countries for which they provide a website version.

Start ranking for these terms

Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty It’s not that keyword text doesn’t matter, but starting with a focused content strategy will help you identify audiences and topics that should guide your keyword selection. Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and other elements indicating your content was useful provide a stronger value for SEO. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines.


What should be your strategy for those long keywords?

2018-01-16 06:25:45 | 日記

The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. There’s not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality website design that fosters engagement. Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”? Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. As you’ve probably identified at this point, SEO is incredibly detailed. But, it doesn’t need to be complicated. As search engines like Google continually improve and try to show the best results they can to users, their focus is to provide quality and relevant results.

All Attention is Good Attention

SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work together to not only reel in your audience, but also keep them revisiting your page and engaging with your website (all good stuff). When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage. If you produce great content, but no one’s there to see it, does it acquire links?

SEO can be a frustrating activity

If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about. Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. SEO in Hedon is here. “SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged.

The key here is to make sure SEO is worthwhile

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and "alt" attribute, both of which you should take advantage of. " Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine rankings. When someone mentions off page SEO, they are generally referring to link-building or techniques that provide your website with some kind of coverage or exposure.

What should be your strategy for those long keywords?

Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to those products. Another option is to throw in a freebie of some sort, with every order. Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. When Googlescans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your business really deliver. If that seems a little spooky to you, you aren’t alone — Google is becoming exceptionally sophisticated.

Featured snippet opportunities

Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are) the most important in that market. Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search spiders. You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one blog post a week will reap you 52 posts over the period of a year.To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search engine’s guidelines and focus on your target visitors (this approach is called “White Hat SEO”). Google and other search engines very quickly identify non-permitted, manipulative techniques and your website could be penalized.


The next step is often forgotten in SEO

2018-01-16 06:25:08 | 日記

When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a panda or pecked full of holes by a penguin? By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank well.

Make it More Visual

Organizations should take many factors into account when pursuing an SEO strategy. The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. The page title and URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge impact on click-through rate from the SERPs. You want your page title to accurately describe what your page is about but you also want it to be “clickable”. Meaning, you want it to draw a searcher’s attention in a search result and entice them to click on it. On top of that, your page title should include your target keyword. When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance of individual pages to particular subjects.

It’s about relevancy, and relevancy only

Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. The purchase cycle can sometimes involve a large number of clicks. Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year SEO in Snaith is here. Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. If you are focused on a local market, it is also important to get connected with local businesses and organizations.

The next step is often forgotten

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "When pursuing a link, which is more important, relevance or authority?" Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff that is already there. The authority of the domain is important and it needs to be addressed in any walkthrough of SEO. Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on.

What does your audience expect from you?

Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. If you produce great content, but no one’s there to see it, does it acquire links? A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors. Do not copy another site’s content without asking permission first. It’s bad for you, the site you’re copying from and the reader too. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings.

Include internal and external links

Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even millions of other people regularly use. The semantic analysis of a link’s value does go deeper than just the anchor text


Is your source code too bulky?

2018-01-15 08:03:03 | 日記

99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Many blogging software packages automaticallynofollow user comments, but those that don't can most likely be manually edited to do this. Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. Google is pretty good at understanding the general context of a site’s content.


When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. Your SEOefforts are really only as good as the experience you’re creating for your target persona. That’s why great SEO needs to work in tandem with great content. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages.

Double check for broken links and other crawl errors

Users searching for your site on Google might not necessarily want to land on your homepage. TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to all user-submitted links, and Wikipedia does the same for its reference section. One way to approach SEO is to write catchy headlines. The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google traffic. Conversely, the less valuable a piece of content is, the harder it will be to earn links. Google’s web indexing system favors recently updated content, especially for time-sensitive searches.

Is your code too bulky?

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization." Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you will keep an eye on the keywords that are already ranking. At a bare minimum, include social sharing buttons on your content. Keyword research is an entire sub-discipline within SEO and it’s easy to go down a rabbit hole. Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to.

Making Websites More Visible

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. Now's the time for any local business to raise its game. SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. There isno such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books that you can read to begin to get introduced to the world of search engine optimization.

SEO + design = greatness

Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

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