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The Concept of a Brand in the World of Fashion

2011-11-11 11:35:53 | Nike shox nz
The youth of today all desire to be something. So when a young girl sees the pure elegance in a woman being fawned over by male models, beautifully dressed in a silk designer gown and covering pages of Vogue, Tatler or Elle,This kind of Women nike air max 97 must attract many fans' eyes with its simple style looks awesome. immediately a flame of aspiration is lit. Each person has something they wish to show to others, whether it be, 'I have money' or 'I have taken the time out to make myself look great in clothes of the finest quality' is their choice. Brands are determined by their individual selling point, a lifestyle they have chosen to advertise with photographs, fashion spreads, and even particular colours or patterns, (for example Chanel's classic black and white or Cavalli's animal print).

However, this can all seem rather pretentious. Many question people who religiously wear designer clothing, and ask why on earth they would spend thousands of pounds on a Valentino leather jacket, when they can easily buy a similar leather jacket from Topshop or Zara for £100. These people are right, but for this article, I asked a friend of mine why she bought a trademark Alexander McQueen scarf with skulls on it, when there are fake versions everywhere.

“Alexander McQueen was a prodigy, he created that idea of the scarves and he deserves that credit. When I wear that scarf,hogan scarpe Subversion create maverick legendary jeans. it makes me feel like I spent money on a revelation in fashion,What are the best road bike Nike air max tn?Our store is surely a good choice buying Nike shox classic. I invested in a genius idea. But when it comes to the root of it, it simply makes me feel good and yes, I admit I love telling people where it's from and the feeling I get when they know I'm the kind of person to wear the real version.”

As a first year Art Historian, my seminars on 'reproductions' have encouraged a mode of comparison. Fashion is, after all, a form of art. As music and art makes a person feel a certain way, so does fashion, except that fashion lives on one's skin: it is a walking expression of internal aspirations. A reproduction, or even a printed-out version of Edward Munch's 'The Scream', one of the most famous paintings in the world, is not the same and never will be the same as the real thing. Seeing it in the flesh, imagining the work that Munch put into it, the pain and beauty it represents, can only be shown and felt in the truth of the original.

This brings me to the concept of manufacture. The manufacturing and creation of an object will remain a part of it for as long as it exists. This concept, I feel,The Air max 2009 shoes are already one of the more popular hybrid silhouettes in recent memory. is reminiscent of William Morris' craft revival. Morris felt that a design is only worth something if it is manufactured by hand with every bit of attention to minute detail, it was called 'truth to material'. The idea of 'haute couture' is, according to the great Wikipedia, 'made from high-quality, expensive fabric and sewn with extreme attention to detail and finished by the most experienced and capable seamstresses, often using time-consuming, hand-executed techniques.'…

The Hermès Birkin Bag. A symbol of wealth and exclusivity, solely with the name and the price tag. The 48 hour effort that goes in to making just one of these hand-sewn, pristinely polished handbags has been described as 'meticulous craftsmanship and scarcity'. With a previous waiting list's of up to 6 years, the Birkin bag shaped demand for exclusivity in the fashion industry worldwide. Every fashion lover knows that Sex and the City was always jam-packed with fashion; exclusivity was so important to the character of Samantha, that she used a famous client's name to avoid waiting 5 years for the Birkin bag.