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1. Advertises Itself
2. Social Currency
3. Practical Value
4. Emotion
5. Common Ground
6. Triggered
7. Stories



1. Advertises Itself

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¥¢¥Ã¥×¥ë¤Ï¥Ñ¥½¥³¥ó¤À¤±¤Ç¤Ê¤¯¡¢¥¢¥¤¥Ý¥Ã¥É¤Ç¤âAdvertises Itself¤òÍ­¸úÍøÍѤ·¤Æ¤¤¤Þ¤¹¡£
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2. Social Currency

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¤³¤ÎSocial Currency¤ò¾å¼ê¤¯ÍøÍѤ·¤ÆÀ®¸ù¤·¤¿´ë¶È¤Î°ì¤Ä¤ËBlendtec¤È¤¤¤¦
¥ß¥­¥µ¡¼¤Î²ñ¼Ò¤Î¡ÉWill it blend?¡É¤È¤¤¤¦¥­¥ã¥ó¥Ú¡¼¥ó¤¬¤¢¤ê¤Þ¤¹¡£


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Will it blend¤Çyoutube¤Ç¸¡º÷¤¹¤ë¤È¤¢¤é¤æ¤ë¥Ð¡¼¥¸¥ç¥ó¤¬¸«¤ì¤Þ¤¹¤è


3. Practical Value

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Î㤨¤ÐNew York Times¤Î¥ª¥ó¥é¥¤¥ó¥Ë¥å¡¼¥¹¤Ç¡¢ºÇ¤â¸ý¥³¥ß¤¬Â¿¤¤¥»¥¯¥·¥ç¥ó¤ÏDining¤À¤½¤¦¤Ç¡¢
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¤Þ¤¿Ê̤ÎÎã¤Ç¤Ï¡¢KFC¤¬¥Õ¥ê¡¼¥¯¡¼¥Ý¥ó¤òȯ¹Ô¤·¤¿ºÝ¤Î¥ª¥ó¥é¥¤¥ó¸ý¥³¥ß¤Ï
²¼¤Î¥°¥é¥Õ¤ò¸«¤Æ¤â¤é¤¦¤È¤ï¤«¤ê¤Þ¤¹¤¬¡¢°ìµ¤¤Ë³èȯ²½¤·¤Þ¤·¤¿¡£



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4. Emotion

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¥³¥«¡¦¥³¡¼¥é¤ÎOpen Happness¤È¤¤¤¦¥­¥ã¥ó¥Ú¡¼¥ó¤Î°ì¤Ä¤Ç¡¢
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³Î¤«¤Ë¡¢¥³¥«¡¦¥³¡¼¥é¤ÎHappiness¥Þ¥¤¥ó¥É¤¬ÅÁ¤ï¤Ã¤Æ¤¯¤ë¤è¤¦¤Ê¥Ó¥Ç¥ª¤Ç¤¹¤Í¡£


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¥Ë¥å¡¼¥è¡¼¥¯¡¦¥¿¥¤¥à¥º¤ä¥ä¥Õ¡¼¥Ë¥å¡¼¥¹¤Ê¤É¤Î¥ª¥ó¥é¥¤¥ó¥Ë¥å¡¼¥¹¤Ç¡¢
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¤½¤Î¡ÉMost Shared News¡É¤Î¥È¥Ã¥×10¤ò£±½µ´Ö¤Û¤É´Ñ»¡¤·¤Æ¡¢Share²ó¿ô¤Î¿¤¤µ­»ö¤Î¶¦ÄÌÅÀ¤ò¤ß¤Ä¤±¤í¤È¤¤¤¦¤â¤Î¤Ç¤·¤¿¡£
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¤Þ¤º¥Ý¥¸¥Æ¥£¥Ö¤Ê¥Ë¥å¡¼¥¹¤È¥Í¥¬¥Æ¥£¥Ö¤Ê¥Ë¥å¡¼¥¹¤É¤Ã¤Á¤ÎÊý¤¬share¤µ¤ì¤Æ¤¤¤ë¤È»×¤¤¤Þ¤¹¤«¡©
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5. Common Ground

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Dove¤Ï¡ÖÈþ¤·¤µ¤È¤Ï¤³¤¦¤¢¤ë¤Ù¤­¡×¤È¤¤¤¦´ûÀ®³µÇ°¤Ë¤È¤é¤ï¤ì¤º¡¢¤¢¤ê¤Î¤Þ¤Þ¤Î¼«Ê¬¤ÎÈþ¤·¤µ¤Ë¼«¿®¤ò»ý¤Ä¤è¤¦¤Ë¤È¤¤¤¦¥á¥Ã¥»¡¼¥¸¤òȯ¿®¤·¤Æ¤¤¤ëÈþÍÆ¶È³¦¤ÎÃæ¤Ç¤âÄÁ¤·¤¤¥Ö¥é¥ó¥É¤Ê¤Î¤Ç¤¹¤¬¡¢¤½¤ÎDove¤¬Èþ¤·¤µ¤Î´ûÀ®³µÇ°¤Ëµ¿Ìä¤òÅꤲ¤«¤±¡¢À¤³¦Åª¤Ë¤âÂçÊÑÏÃÂê¤È¤Ê¤Ã¤¿Dove Evolution¤È¤¤¤¦CM¤¬¤¢¤ë¤ó¤Ç¤¹¡£
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6. Triggered

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