It's not just about looking good

BOLD, bright and full of character. That's the only way to describe the 46664 apparel.

We're not talking neutral-toned Mandela batik shirts here. The brand is much more youthful and fashion-forward. Layered in what might be termed a "rainbow nationesque vibe", it's full of colour.

46664 fashion is an extension of the brand and aims to help sustain the brand.

"We want to be able to invest in social community programmes and compete against global brands," said Wayne Bebb, the CEO of Brand ID. The fashion label 46664 belongs to Brand ID.

Launched in September last year, the clothing is available at Stuttafords retail outlets in SA, at about 100 independent retailers, and the online 46664 fashion store in Lesotho, Swaziland, Botswana and Namibia.
Prices range from R200 for a T-shirt to R500 for a shirt. A dress will cost anything from R700 to R1 000 and a blouse costs in the R300-R600 range. Coats, jackets, knitwear, trousers, jeans and shoes make up the range.

Bebb said 7 percent of the current turnover went towards three initiatives: the Mandela Day Libraries, entrepreneurship, and a future project with the foundation's Centre of Memory.

This means that, regardless of any profit made or a lack thereof, 7 percent is guaranteed. Sixty percent goes towards the manufacturing, sustaining and building of the brand.

Barbara Tosalli is the brain behind the women's wear.

"The target market has no colour. It's for the woman in her late 20s who has found her footing and is starting to embrace herself. She works hard and plays hard as a strong, independent and creative South African woman," she said.

Tosalli is part of the design team with Craig Native and Chris Vogelpoel.
The brand is going international as well, with the designers off to the US next week.

"We want the people who buy into the brand to know and be proud that it is an investment channelled into social benefit and giving back," said Bebb.

Rowers open their season on Vashon

The Orcas Island Rowing Association opened the season with their island mates Bainbridge and Vashon for the All Island Regatta on March 25 at Quartermaster Harbor on Vashon Island.

The All Island is more of a season warm up to test what works, what needs a fix and a first look at the novices in race mode, or in this case, how they handle the wind! Using borrowed boats due to the informality of the event, the Orcas racers face the additional challenge of rowing in foreign boats with unfamiliar setups.

Not unusual for March, less than ideal conditions greeted our rowers with an early morning crisp wind and very cool clear skies, making the rocky shore, chopped water beach launches just as exciting as the finishes. Nothing like sending a rower off to the start, already soaked with a boat half filled with water! Most spectators on the shore with their thick Columbia jackets, wool scarves and winter gloves knew how frigid it was for the rowers bouncing atop their tiny shells, wet and with ocean spray in their face, gallantly going about their task in workmanlike manner.

All OIRA rowers completed their 1500 meter races in the water conditions described by Captains Max Blackadar and Jake Zier as "horrible." Even Coach Tina Brown noted that "this was a great rough water practice and useful experience for Brentwood," which is an imposing open water course due to difficult water conditions. Additionally, Brown was very impressed with how the novices handled the adverse weather conditions.

Hometown Hero: 7-year-old Abby Diener Helped Save Man's Life

She catches lightning bugs faster than they can blink. She handles snakes that could make a grown man scream. And bugs and turtles are among her favorite things.
Abby Jade Diener, 7, spends as much time as possible riding her bike and playing outside. She enjoys warm weather activities, yet had a winter experience she won't soon forget.
She helped save a man's life.
On Jan. 15, 2012 Abby was staying with her grandparents, Wayne and Cheryl Collard, who live a few houses down from her home on Runyan Lake in Tyrone Township.
"Abby and I had just arrived at my house and she looked out the window at the lake and noticed that our neighbor's dog, Bella, fell through the ice," Abby's grandmother said.
Cheryl Collard called neighbor Dennis Charrette and watched as he went out to rescue his dog. Moments later, Charrette became the one in need of rescue as he fell through the ice.
"My husband went out while I called 911. No one else was around," Cheryl Collard said. "Neighbors said they had heard yelling, screaming and commotion but no one ever came out."
While grandma was on the phone with 911 and grandpa was outside, Abby took action of her own. Abby felt that no one was doing anything so she ran about 400 yards home to get two adults from her house she knew would take action.
T.J. Farren and Michael Palmer Hillier Jr. were working on cars in Abby's parents garage at the time.
"I went over there all by myself as fast as I could and got them," Abby said."I flung open the front door and I didn't care how much snow got all over."
Hillier took a canoe to the beach while Farren got life jackets and rope. Then, Farren took the canoe out to Charrette, who had gone under the surface a few times. Farren made it out to Charrette and helped him keep his head above water. Firefighters arrived and were able to rescue Charette and he was transported to the hospital.
"Dennis told me if it wasn't for Abby and T.J, he would have given up," Cheryl Collar said. "Seeing T.J coming out to him with the canoe gave him hope."
Abby's older sister Brooke, 17, felt proud of her sister's actions.
"Abby told me her hero came out in her that day," Brooke said. "It was the first time I realized her maturity kicking in."
State Road Elementary first-grade teacher Mechelle Clarke describes Abby as a caring little girl who often uses her thinking skills when it comes to helping others.
"It was a proud moment for me as her teacher. We made a very big deal in our classroom about having our own personal hero in class." Clarke said. "Abby shared her exciting news which was followed by a loud round of applause by her classmates."
Abby's mother, Dione, describes her daughter as very strong-willed, stubborn at times and very caring towards others.
"She worries about others but doesn't think what position she's putting herself in," she said. "I think it's great that she feels home is where she can go for help."
When she's not out being a neighborhood hero, Abby can be found carrying a caterpillar in a plastic jug, jumping on a trampoline or riding on a skateboard.

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Designers imagine skylines of wood high-rises, made possible by new technology

In an Oregon air museum sits one of the last gasps of the wood age. Built by business magnate Howard Hughes, the 66-metre-long "Spruce Goose" airplane was designed as a revolutionary way to carry supplies overtop the submarine-infested waters of the Atlantic. The plane's wood construction, meanwhile, would dodge the era's wartime metal-rationing. The technology was sound: Hughes' engineers had perfected a revolutionary new type of plywood purely for the aircraft. But still, the idea of several hundred thousand kilograms of flying plywood never took. Facing public ridicule – and a Senate investigation – Hughes took the aircraft for only one short hop off the California coast before permanently hiding it in a Long Beach hangar.
It wasn't just airplanes. By the time of the Spruce Goose, bridge-builders had long given up wood beams, building contractors had converted to reinforced concrete and furniture makers were already beginning to experiment with plastic. Wood had been quietly demoted to a back seat.
"Steel and concrete kind of captured our imagination," said architect Michael Green, author of The Case for Tall Wood buildings, an influential 240-page report released last month.
For more than a century, Canadian builders have treated wood as little more than a cheap material suited only for homes and dubious low-rise condos. Municipal laws still reflect the sentiment. Vancouver may have a lumberjack on its coat of arms, but the city allows no wood buildings taller than six storeys. Russia, home to one-fifth of the world's forests, maintains the limit at an even-stricter limit at three storeys – although an illegal 13-storey scrap-wood house in Arkhangelsk, Russia once held the title for world's tallest wood home.