¡Ê£Ã£Ò£Í¡§cause related marketing¡Ë¤Ï¡¢¼Ò²ñ¤ä´Ä¶¤Ë¹×¸¥¤¹¤ë¤³¤È¤ò¥¢¥Ô¡¼¥ë¤¹¤ë¥Þ¡¼¥±¥Æ¥£¥ó¥°³èư¤Î¤³¤È¡£
¥½¡¼¥·¥ã¥ë¥Þ¡¼¥±¥Æ¥£¥ó¥°¤È°ÕÌ£¹ç¤¤¤Ï»÷¤Æ¤¤¤ë¤¬¡¢¥³¡¼¥º¡¦¥ê¥ì¡¼¥Æ¥Ã¥É¡¦¥Þ¡¼¥±¥Æ¥£¥ó¥°¤Ï¡¢·ë²Ì¤È¤·¤Æ¤ÎÍø±×³ÍÆÀ¤òÌÜŪ¤Ë¤·¤Æ¤¤¤ëÅÀ¤¬°Û¤Ê¤ë¡£
¥³¡¼¥º¡¦¥Þ¡¼¥±¥Æ¥£¥ó¥°¤È¤â¸À¤¤¡¢¼Ò²ñÌäÂê²ò·è·¿¥Þ¡¼¥±¥Æ¥£¥ó¥°¤È¤â¸Æ¤Ð¤ì¤ë¡£´ë¶È¤Î¥Ó¥¸¥Í¥¹¤ò·Ðͳ¤·¤Æ¡¢¾¦Éʤ䥵¡¼¥Ó¥¹¤Î°ìÉô¡ÊÁ´Éô¤Î¤È¤¤â¤¢¤ë¡Ë¤ÎÇä¾å¤ò»üÁ±ÃÄÂΤ˴óÉÕ¤¹¤ë¤È¤¤¤¦¥Þ¡¼¥±¥Æ¥£¥ó¥°¼êË¡¤¬°ìÈÌŪ¡£
¥¢¥á¥ê¥«¥ó¥¨¥¯¥¹¥×¥ì¥¹¤¬1983ǯ¤Î¡Ö¼«Í³¤Î½÷¿À½¤Éü¥¥ã¥ó¥Ú¡¼¥ó¡×¤ÇȯÌÀ¤·¤¿¤È¤µ¤ì¤ë¡£Æ±¼Ò¤Ç¤Ï93ǯ¤«¤é96ǯ¤ËCharge Against Hunger campaign¤â¼Â»Ü¤·¡¢¥¨¥¤¥Ü¥ó¤ÎBreast Cancer Awareness Crusade¡Ê92ǯ¤«¤é2005ǯ¤Þ¤Ç¤ËÀ¤³¦50¥«¹ñ¤Ë4²¯¥É¥ë°Ê¾å¤Î´óÉÕ¤ò¤·¤¿¡Ë¡¢¥ê¡¼¥Ü¥Ã¥¯¤Ç¤ÏHuman Rights Now!¤È¤¤¤¦¿Í¸¢¥¥ã¥ó¥Ú¡¼¥ó¤ò1989ǯ¤«¤é·Ñ³¤¹¤ë¤Ê¤É¹¤¬¤Ã¤Æ¤¤¿¡£
¥½¡¼¥·¥ã¥ë¥Þ¡¼¥±¥Æ¥£¥ó¥°¤È°ÕÌ£¹ç¤¤¤Ï»÷¤Æ¤¤¤ë¤¬¡¢¥³¡¼¥º¡¦¥ê¥ì¡¼¥Æ¥Ã¥É¡¦¥Þ¡¼¥±¥Æ¥£¥ó¥°¤Ï¡¢·ë²Ì¤È¤·¤Æ¤ÎÍø±×³ÍÆÀ¤òÌÜŪ¤Ë¤·¤Æ¤¤¤ëÅÀ¤¬°Û¤Ê¤ë¡£
¥³¡¼¥º¡¦¥Þ¡¼¥±¥Æ¥£¥ó¥°¤È¤â¸À¤¤¡¢¼Ò²ñÌäÂê²ò·è·¿¥Þ¡¼¥±¥Æ¥£¥ó¥°¤È¤â¸Æ¤Ð¤ì¤ë¡£´ë¶È¤Î¥Ó¥¸¥Í¥¹¤ò·Ðͳ¤·¤Æ¡¢¾¦Éʤ䥵¡¼¥Ó¥¹¤Î°ìÉô¡ÊÁ´Éô¤Î¤È¤¤â¤¢¤ë¡Ë¤ÎÇä¾å¤ò»üÁ±ÃÄÂΤ˴óÉÕ¤¹¤ë¤È¤¤¤¦¥Þ¡¼¥±¥Æ¥£¥ó¥°¼êË¡¤¬°ìÈÌŪ¡£
¥¢¥á¥ê¥«¥ó¥¨¥¯¥¹¥×¥ì¥¹¤¬1983ǯ¤Î¡Ö¼«Í³¤Î½÷¿À½¤Éü¥¥ã¥ó¥Ú¡¼¥ó¡×¤ÇȯÌÀ¤·¤¿¤È¤µ¤ì¤ë¡£Æ±¼Ò¤Ç¤Ï93ǯ¤«¤é96ǯ¤ËCharge Against Hunger campaign¤â¼Â»Ü¤·¡¢¥¨¥¤¥Ü¥ó¤ÎBreast Cancer Awareness Crusade¡Ê92ǯ¤«¤é2005ǯ¤Þ¤Ç¤ËÀ¤³¦50¥«¹ñ¤Ë4²¯¥É¥ë°Ê¾å¤Î´óÉÕ¤ò¤·¤¿¡Ë¡¢¥ê¡¼¥Ü¥Ã¥¯¤Ç¤ÏHuman Rights Now!¤È¤¤¤¦¿Í¸¢¥¥ã¥ó¥Ú¡¼¥ó¤ò1989ǯ¤«¤é·Ñ³¤¹¤ë¤Ê¤É¹¤¬¤Ã¤Æ¤¤¿¡£










