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How Does Texas Instruments Hold The Leading Position Of Analog

2017-05-17 17:25:48 | 日記

At this year's SPIE Photonics West, Texas Instruments hosted a conference titled "Emerging Systems and Applications Based on DMD." Midea Optoelectronics is a large-scale industry conference, the number of participants this year is more than 20,000 people, during the meeting to submit the conference literature and papers more than 4800 copies, a total of more than 1,300 companies to display their products, there are three group theme meetings - - Biomedical imaging (BIOS), laser applications (LASE) and optoelectronics (OPTO).

Look at the Texas Instruments 2016 earnings, we can see that its revenue is mainly composed of two major business simulation and embedded business, this is the main product of Texas Instruments direction. The simulation business is the bulk of its revenue. According to the earnings report, due to the growth of Silicon Valley Analog and High Performance Analog, coupled with the growth of power management products, Texas Instruments simulation business revenue in 2016 compared to the previous year increased by 2%; embedded business, Processor growth, resulting in 8% revenue growth and 34% operating profit growth; As for the other, according to Texas Instruments, DLP growth is very good, but because of ASIC products and calculator business shrinking, resulting in the Part of the revenue fell 3% year on year, operating profit fell 2%.

In the final analysis, this is mainly due to Texas Instruments a few years ago to abandon the mobile processor business, and then focus on industrial and automotive business.

In 2012, Texas Instruments announced that it will shift its focus from mobile chips to broader markets, including the provision of products for industrial customers such as automotive manufacturers, to develop a more profitable and more stable business. It can be said that this step is to lay the day of Texas Instruments excellent product composition of the "coup".

In the early days of the smartphone outbreak and the era of functional machines, Texas Instruments has a leading edge in the field of mobile chips. Motorola's smartphone era ushered in a short period of time ZTE's milestone milestone generation is the Texas Instruments OMAP processor, including Amazon, Archos, Nokia, LG, Palm, RIM and Samsung are using the Texas Instruments OMAP processor, Motorola is the big client to use of OMAP.

But with the rise of smart phones to change the effects of dual ARM model, the smart phone, Apple, Huawei and Samsung have chosen self-research chip, and Qualcomm also with baseband advantages, snatch Texas Instruments OMAP market, and support OMAP Of the mobile phone manufacturers are not to force, especially the decline of NOKIA, Motorola and Palm, eventually led to Texas Instruments to its mobile processor business closed, focusing on higher profits, and the threshold of higher embedded and analog, and business focus on investing in both industrial and automotive fields. Such as the K9F4G08U0D-SCB0 and AD7705BN.

According to HIS data showed that the global industry analog semiconductors and embedded processor market size, more than 15 billion US dollars, is expected to 2019, the market size will exceed 22 billion US dollars, this figure compared to 2012 12 billion US dollars Almost doubled, 9% steady annual growth rate is the ideal choice for long-term investment. In 2015, Texas Instruments (TI) revenue of 13.7 billion US dollars, the overall growth far more than the average increase in the semiconductor market, of which 84.7% of the revenue contribution from the analog semiconductor and embedded processor business. Thanks to the Texas Instruments investment in embedded processors.

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