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Importance of customer engagement in this day and age

2017-08-05 12:35:44 | Legal Services


Customer delight is however aimed at focusing solely on the customer feedback and customer’s experience.

The era of e-retailing has however taken over our lives in an unprecedented manner. So has the customer engagement, promotions, and programmes, which however offer insightful tips and also lucrative deals at the doorstep.

However with the advent of digitization and the internet, life however has become easy and also convenient once again, starting with a customer’s journey from thus buying a product online to completing a transaction, thus all at a click of a button.

Also a few traditional, e-commerce and also services platforms are trying hard in order to enrich people’s lives with both traditional products and the community-driven services.

The purpose of this article is to make the reader aware of the importance of customer engagement in this age and day.

Customers are considered as the most important assets of any business. For this reason, it is thus very important for any business in order to continuously keep their customers engaged for both growth and progress.

We firstly need to know as to what is customer engagement . Customer engagement is thus an ongoing interaction which is between a brand and its customers. It is thus a process of actively building, nurturing, and also managing relationships with the customers. This thus means that every communication of a brand is however geared towards as to what the customers want from it. Whether it’s thus a small, medium, or a large organization, every business thus has something in order to gain from customer engagement.

Thus In the past, the best way in order to engage with the consumers was however through television and radio. Thus we can see that in the age of mobile technology and also social media, the brands now have more choices than ever in order to reach out to their potential customers.

Here are however a few strategies in order to consider when it thus comes to strengthening the customers’ relationship with the brand.



1. Content Marketing
It is content that however helps a person in order craft a unique story and also a narrative about a brand. Content marketing thus always drives the unique value and also subtly persuades clients to choose one’s brand over others.
Content marketing is thus considered as a key component of driving customer engagement. It thus also answers the unanswered questions of the consumers and also focuses on their wants, emotions, and likes. Regular blogs, articles, email newsletters and email updates however not only educate customers but they also help in promoting the business.
2. Website
A company’s website is thus often considered as the first touch point for the new visitors who are however coming to learn more about its services. It is thus also the primary resource for the existing customers in order to stay updated on the latest developments and updates.
A website can thus also either make or break the image of the brand. Hence it’s thus also important in order to have a website that’s thus not only attractive visually but is thus also user-friendly and also mobile responsive.
Apart from the standard textual and also visual content, interactive content is considered as another way in order to engage the customers through website. Some of the examples of interactive content are however webinars, surveys, & quizzes.
3. Social Media
Thus in addition to the website, social media can and thus should also be used as an extension of the customer engagement strategy. Needless to say, social media is however huge today. Billions of people are thus active on the social media networks like Facebook, LinkedIn, Twitter, and Instagram. For brands, they thus also present an enormous opportunity in order to engage their customers and also build a loyal online community.
Through the social media, brands can thus also connect with relevant people, share information, identify the consumer’s unanswered questions, research influencers and thus also promote content that will however attract consumers! Regular monitoring and also active engagement on the social media will thus not only increase the brand’s visibility but will thus also increase the sales.
4. Mobile Apps
Smartphones are thus now considered as an integral part of our daily lives. In this context, mobile apps can thus however be very useful for the brands in order to improve their customer engagement and also boost revenue. Apps thus ensure direct communication with the customers in various ways. For example, one can thus also create a loyalty program within an app.
5. Online Reputation Management
Also with so many social media platforms, one is thus also prone in order to receive feedback from the customers, be it either good or bad. Therefore, it thus becomes important in order to manage the online reputation and also make sure that it’s however an accurate reflection of the brand’s values and ethics. This is however where online reputation management (ORM) services thus come into picture. ORM can thus also be used by the businesses of all sizes and types.
In order to harness the full potential of the customer engagement, it is thus advisable in order to engage with a full service digital agency.
The customer is however the king. In addition, wowing them is thus also considered as critical to sustaining a business. Therefore, a planned customer engagement platform is thus essential in order to create a compelling content, a great-value proposition, and allso product videos, among the others. However in order to carry on with this idea, , some of the companies however take a step further and thus also contact their customers directly. This thus creates a personalized touch and it also them helps in assessing the customer’s needs in a far better manner.


This article has been contributed by Simmi Setia, Content Writer at LegalRaasta, an online portal for Section 8 company registration, Nidhi company registration, IEC registration.

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