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How marketing psychology can improve your bottom line

2017-08-05 12:00:54 | Legal Services

In business, as in life, sometimes it’s the little things that generally result in making the most meaningful impact. And then applying marketing psychology to the business is thus one such example. Using the psychological principles can however help one in order to boost sales and also generate leads. After all, the marketers generally want to understand their customers. And then by understanding their psychology, they can thus also know as to what makes them buy and why they thus don’t. This isn’t however just one of those marketing trends which generally seems popular for only five minutes and one would however never hear about again. These are thus the legitimate tools which the marketers use. Marketing psychology is thus considered as thus one of those little things, which can however have a huge impact on the bottom line.
The purpose of this article is to make the reader aware of the fact as to what are the ways in which marketing psychology helps in order to improve the bottom line.

1. Keep your friends close
By keeping the friends close, the enemies would however closer … We however all like to feel like we belong. Thus In marketing psychology, this is however called as social identity theory and it also explains as to why most of the people identify with a particular group or either a belief. But it generally is, of course, unrealistic in order to expect everyone to like you. One must however look at the ongoing arguments which is about Mac versus PC, Apple versus Android. No matter as to how much one group generally feels that they’re right, the opposing the side however feels equally correct. This thus means that one generally needs to market to the people, the loyal customers. There’s thus however no point by generally trying in order to appeal to everyone.
2. Be generous
People however like free stuff. And when the people generally receive something for free, they thus would feel indebted to you and would thus also want to do something in return. As a business person, it’s generally up to one in order to create something which one can however give to the customers. One must thus think about the valuable blog content, interesting social media shares, and a downloadable ebook. Marketing psychology thus dictates that the customers will however respond by signing up to the newsletter, giving you that all-important like or thus also even buying a product.
3. Conform
If anyone was in a situation where anyone did not know as to how is one supposed to appropriately behave. This situation could thus have been when one was wondering as to what is one supposed to wear for a new job or whether one should be the first in order to grab a drink at a party. Whatever the situation however is , we thus all react the same in all of these situations. We also thus look to see what those around us are thus doing. We also thus look at what our new colleagues are wearing and thus also wait for someone else in order to take a beverage. Because we thus see others however behaving in certain ways, we thus feel like we’ve been given permission in order to do the same. In marketing psychology, this is thus known as social proof, a form of conforming. There are thus ways in which one can convince the customers of this. Also, one could create media buzz, share testimonials or either add social sharing buttons to the website content. All of these thus encourage others in order to participate and then engage with the business.
4. Avoid loss
Also, People generally don’t like in order to lose what they’ve already gained. This is why the people who generally sign up for a free month in order to test a product will however rarely cancel their subscription thus once the month has come to an end.


5. The marketing psychology of scarcity
“Last day to buy” and also the fact as to “Only three tickets left” are thus the types of messages that generally strike in order fear into the consumers’ hearts. These messages also thus make them in order want to act immediately, whipping out their credit card however before they’ve had time in order to really think about what they’re however doing. This is thus one of those moments when SMS marketing is however so effective. The urgent message is thus however delivered directly into the palm of the customer’s hand. SMSes are also thus opened almost 100% of the time and also thus within just a few minutes.

It thus has also often been said that the customer is thus more interested in the benefits of a product thus than the features, and that is also thus certainly true. However, one can still also highlight the potential losses , the customers might thus feel in the offers as well, and this can thus also lead to more sales.
Applying marketing psychology to the existing marketing efforts can thus also make a big difference. Boosting the bottom line could thus however be a few quick tweaks away.



This article has been contributed by Simmi Setia, Content Writer at LegalRaasta, an online portal for GST software, GST Return Filing, GST Registration, Section 8 company registration, Nidhi company registration, IEC registration.


About LegalRaasta
LegalRaasta is a technology platform to simplify legal and business related matters. We are committed to helping startups and small business owners in solving legal compliance related to starting and running their business.Our mission is to offer affordable, quick and automated professional services to clients. Through technology, we bring numerous government/ legal forms at one place and have simplified them to be fully understood by common man.
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