Australian fashion designer's journey to restore African pride

"I didn't have a lot of pride, because the story of Africa that I knew was … the charity case, the poverty, famine, natural disasters and war," Phoebe says.

"When I came to Australia … I didn't want anything to do with that."

The 33-year-old moved here by herself when she was 19.

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Born in Zambia, she moved to Zimbabwe for boarding school before applying to study law in Australia.

When she was accepted, her aunt gave her some cream that would bleach the melanin out of her skin.

As a human rights lawyer, she has worked for the Department of Immigration and Border Protection and the Attorney-General's Department.

She embraced Western culture, and was accepted in Australian society.

But somewhere along the way, she says she lost herself.

That passion has grown into designer label, The Prodigal Daughter, which explores African stories.

"The fabrics actually have stories — in different parts of Africa, they may be for royalty, or maybe only women, or people from certain tribes," she says.

Her latest collection celebrates African leaders from around the world.

From Huey P Newton, the founder of Black Panther party during the civil rights movement, to Patrice Lumumba, a Congolese independence leader who was assassinated in 1961, she says she is trying to put the spotlight on African stories that are not often told.

"I personally never knew their stories. Our history was very confined to European history," Phoebe says.

"Africa has this very different story — people who are kind, loving, gentle, who would give their lives for their families and friends and their communities.

Phoebe's main clients have been African Americans, but she hopes it helps African Australians embrace their culture and feel more comfortable in their own skin.

"I wanted to try to ignite some pride in their ancestors, their culture and background," she says.

"There's a lot of things that are portrayed about Africans even in Melbourne, negative things, and I try and shut that out because I know that's a drop in the ocean of the whole community.

"There's so many beautiful people out there doing things that are never in the media.

"I think more people should take pride in their culture.

Phoebe works in the legal team at the Department of Education, a day job that often means toning down her outfits with a black pencil skirt or blazer.

Her wildly colourful designs, which made their Melbourne Spring Fashion Week debut this year, still tend to turn heads during her commute from her home in Melbourne's inner-west.

But standing out no longer bothers her.

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