Panda and Seo Blog

A cheeky little number associating pandas and seo together

Anchor text is still a huge ranking signal

2018-01-06 19:24:08 | 日記

In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and rank high. Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. Doing so will dramatically bias outcomes in your favor. Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing. Ensure your website is crawlable with the site:yourdomain.com search. Note the number of results.

The first choice should be reporting

Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches. Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. If you are writing a blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great book but it’s not in any bookstores, so people can’t find it and therefore can’t read it. Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs).

No link value is lost

The Google Search Console is an important basis for website monitoring. Not only is the sitemap.xml uploaded to the Search Console, you also obtain important data about the most common keywords used to find the website on Google. In addition, the Search Console also informs you about hacked websites and warnings to unnatural links. Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it easier for you to rank highly. Your SEO efforts are really only as good as the experience you’re creating for your target persona. That’s why great SEO needs to work in tandem with great content. Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building backlinks. Authority is created over time. It can't be rushed.

Create an Engaging Web Presence

Gaz Hall, an SEO Expert from the UK, said: "Typically, people visit Google to help them solve a problem or they’re looking for a specific product." Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. It is essential that you create unique and valuable content that is a worthwhile read for users. Whatever your industry may be, tailor your content according to the needs of your audience. Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website.

Anchor text is still a huge ranking signal

Your competitors may be investing more in their own SEO campaigns, outperforming you in the process. The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused. While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. Natural language in search is becoming more prevalent, especially with the rise in voice search and Google’s understanding of natural language queries. As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?”

Google might discount irrelevant links

While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. Find a niche directory you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote that niche directory through links and comments on your own sites until you see improvement in its Compete, Quantcast, and Alexa metrics. In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work together to not only reel in your audience, but also keep them revisiting your page and engaging with your website (all good stuff). Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the site.

ジャンル:
ウェブログ
コメント   この記事についてブログを書く
この記事をはてなブックマークに追加
« Analyze your current website | トップ | Benchmarking Current Indexi... »

コメントを投稿

日記」カテゴリの最新記事